Living With a Fatboy® Now More Luxurios

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Release of Nine New Collections Proves Style Can Be Both Outside the Box and Timeless

Fatboy® USA is Deleting Dull in 2013 with 9 New Collections!

“Surprise and inspiration are the driving principles behind all of our designs. We want it to not be so much about where Fatboy is, but where it takes you,” notes Paula Masters, Fatboy USA’s President and Managing Director.

Fatboy® USA, an imaginative lifestyle brand which enhances living spaces, is poised to release nine exciting new collections aimed to take Fatboy into the next echelon of lounge comfort. On January 27th, Fatboy will be previewing their fabulous new designs at the New York International Gift Fair.

“Surprise and inspiration are the driving principles behind all of our designs. We want it to not be so much about where Fatboy is, but where it takes you,” notes Paula Masters, Fatboy USA’s President and Managing Director.

Keeping the forward moving Fatboy in mind, nine new designs will be featured at the NYIGF that offer the same comfort and quality Fatboy is known for, while also updating fabrics and seating styles for a different look. “We are proud to make Fatboy the heart of the space that brings people together both at home, and at the workplace. Our new luxurious fabrics and prints will integrate a sense of style and fashion we did not offer before,” said Ms. Masters.

Two new fabric editions: Stonewashed and Special will make their way into the spotlight on two of Fatboy’s most popular lounge seating products: the iconic Original and the Cuscino, an oversized floor pillow that has taken Europe by storm. Fatboy’s Stonewashed fabric is made of the highest quality cotton and comes in 11 color choices. For more decorative options, Fatboy’s Special edition patterns are inspired from prints around the world and come in 12 sumptuous options.

And even more exciting is the Special prints will be available in another new collection, the Non-Flying Carpet. This fabulous area carpet can stand alone or be connected to make any desirable size with the signature red buttons, allowing your imagination to take you away on a magic non-flying carpet ride.

Fatboy is also introducing the Baboesjka; a mix and match seating pouffe made of three separate pillows stacked and held together with an adjustable strap. Color and pattern options can easily be combined according to preference and personal aesthetic.

An extension of the Baboesjka, the Krukski, will also be released and melds together the comfort of the Baboesjka with a sturdy steel frame for added support and another unique design option.

For the most imaginative lifestyle connoisseur, Fatboy will introduce the CO9 XS; an oversized plush floor bunny that is sure to be the most talked about piece in any home. The CO9 XS comes in four different colors of the new Fatboy Stonewashed cotton.

Not wanting to neglect furry friends, Fatboy is poised to introduce a Stonewashed version of their classic Doggielounge which also offers a customized nameplate. Coming in both small and large, the Doggielounge Stonewashed is available in 10 Stonewashed colors and can easily be wiped clean or put into the washer for convenience.

Fatboy USA will be previewing all of these fabulous new designs to retail and design professionals from all around the world at the upcoming New York International Gift Fair. Visit them January 27th -30th, Javits Center, Booth #4048. The 9 new collections will be available to start shipping in May, 2013.

If you’d like more information about Fatboy® USA and its products, please visit http://www.fatboyusa.com and http://www.facebook.com/FatboyUSA or e-mail marketing(at)fatboyusa(dot)com

About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products.

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Paula Masters
Fatboy USA
(214) 693-3450
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