(PRWEB) January 15, 2013
eNail Supply, online retailer to beauty professionals and customers, today announced an expansion in key leading beauty ranges including popular brands like fingernail decals, nail art decals and the ever popular Gelish hand & nail honey girl. The sales of these and the other most popular brands exceeded the targets the company set for the winter sales. As a result of monitoring sales over the last few months, and by exceeding the targets set for the winter months, eNail Supply have taken the bold step towards continued growth in sales by expanding their offering of these, their popular ranges.
CEO Mr Sudeep Arya said, “This is a positive and exciting time for eNail Supply. We do not want to simply keep things ticking along. We have been paying attention to the results of our sales and figures clearly show a continued increase especially over the winter months last year. We noticed certain brands were standing out as always on order, for example our fingernail decals and nail art decals have been so popular in recent months stocks have been running low. And the Gelish hand & nail honey girl is always extremely popular, especially with our professional customers. We took the decision to increase the range and stock levels to meet with the increased demand. In addition we are giving our customers the additional advantage of the wider range and choice in an Essie nail polish sale.”
According to eNail Supply, the increase in demand is due not only to the popularity of the brands but to their quality. Their management team consulted their own beauty professionals within the company and asked them to collate customer feedback on the most popular brands. They reported back and management used the information and the sales data from the later part of last year to make the decision on exactly which products to expand first. They have devised a rolling plan of expansion throughout the year to match with the changing fashion seasons and in line with sales figures. A clever and intelligent business strategy to ensure their product line always matches what the customer is looking for.
Mr Arya went on to say, “We are going to continue to monitor customer feedback and sales. We will be able to identify, season by season, which products are the most popular and adjust our product range and stock levels to suit. The systems we have in place have been improved recently and these are making the further investment and expansion in our products possible. We at eNail Supply intend to keep giving our customers exactly what they desire; the highest quality supply of their favorite brands of beauty products."
ENail Supply are completing this first phase of the product expansion with a massive Essie nail polish sale which will include the expanded offering of colors. As a result their sales team have been preparing for the rush in the lead up to the Spring months as beauty professionals prepare for the warmer weather and the wisely anticipated change in fashion and beauty needs.
ENail supply are continuing to see increasing demand for their whole range of fingernail decals and nail art decals and the very popular Gelish hand & nail honey girl even after the expansion, so the strategy is working. The management team see the importance, particularly within the beauty industry of ensuring the products they offer cover all tastes and needs for every season. Expansion of the best products and the most popular products results in new opportunities for sales, particularly when they are in such high demanded from customers.
The company are promoting the expanded range widely to their customers via their team of beauty advisors, their busy sales team and via their increasingly popular social media sites.
eNail Supply supplies professional and salon-quality beauty products for the hands, feet and nails. It stocks a huge rand of cheap nail polish brands including fingernail decals and nail art decals, Gelish hand & nail honey girl and the Essie nail polish sale, all for shipping worldwide. eNail Supply provide nail supplies online to licensed nail technician, aesthetician, depilatory professionals and beauty consultants as well as regular shoppers. It offers worldwide delivery and complimentary help and advice from a team of qualified technicians. Detailed information about discounted products can be found on the website.