The Danse Helps Promote Fontaine’s Evolution Before Production

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Animation displays benefits of new product to potential buyers.

Learning about the Evolution as we put this project together was fascinating

The Danse, a 3D animation and illustration company, is working with equipment manufacturer Fontaine Intermodal to help promote the benefits of one of the latter’s most recent products—the Fontaine Evolution Intermodal Flat Deck.
At just 10,000 pounds, the Evolution is the lightest intermodal flat deck on the market by far, according to The Danse President Madeline Ward.

“The Evolution, with a daycab, can handle a typical flatbed trailer payload easily,” Ward said. “Our animation of Fontaine’s product shows how it reduces the impact on the environment and provides bigger payloads and lower operating costs to its users.”

Ward added that The Danse worked intensively with Fontaine’s advertising agency, Advertising Impact, to develop a promotional video that would display the benefits of the Evolution even before its mass production.

With its unitized, single-piece deck design, the Evolution eliminates wracking and flexing so that secured loads stay that way for the duration of their transport. The design, which is virtually indestructible, features mechanical arm operation that is simple to operate and almost maintenance free. There is no need for outside power sources, electric motors, or high-pressure hydraulic lines and no need to strap loose support arms for transportation in their collapsed position.
“Learning about the Evolution as we put this project together was fascinating,” Ward said. “It is stackable for low-cost repositioning and converts traditional flatbed loads to the intermodal rail network. The chain tie-downs can be positioned anywhere on the deck and they stay secure.”

To view The Danse’s animation for the Evolution, visit http://www.fontaineintermodal.com/video.html.

To learn more about The Danse and its offerings, visit http://www.thedanse.com.

Established in 1999, The Danse has successfully completed hundreds of 3D animation, augmented reality and mobile app projects. With a dedicated team whose core has been together for more than a decade, The Danse’s diversity and powerhouse of skills can easily serve as the digital collateral creation extension of any ad agency or corporate marketing department for projects of any size.

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Madeline Ward
The Danse
(901) 489-0591
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