Direct Mail maintains a powerful position as the most effective way of generating new and repeat business, driving traffic or creating customers
Erie, PA (PRWEB) January 16, 2013
Paramount is excited to announce they will be attending and speaking at the NPF (National Postal Forum) March 17-20 in San Francisco, CA. The NPF is a not-for-profit educational corporation that was established in 1968 by a group of major postal customers/mailers who were committed to an ongoing partnership with the United States Postal Service. The Forum's goal is to provide education to business mailers and communication/feed-back between the USPS and its business customers for a more responsive and efficient mail communications system. Click here to register to attend this year's conference.
Kristin Genovese, President of Paramount Lists, will be speaking at one of the many interesting and educational workshops available at this year’s NPF conference alongside Mike Naples, Manger New Business Development at USPS, and Mike Robinson, VP of Sales at Summit Direct Mail. Some of the hot topics that will be addressed within this specific workshop are:
- How to best identify current customers
- How to identify WHO to mail to
- How to earn money from a current database
Direct Mail maintains a powerful position as the most effective way of generating new and repeat business, driving traffic or creating customers. Mail stands strong on its own or works in concert with other media. Explore how integrating direct mail with other channels such as email, web, SMS, social, TV and radio helps to increase response, drive conversion, boost ROI and engage the customer in the manner he or she wants to be reached.
Learn how to identify the best customers, the importance of keeping databases clean and how appending data, doing enhancements and performing models will help increase and improve current databases. Also, learn how extra revenue could be hiding in your own database and how companies have used Direct Mail campaigns along with other channels to increase their overall response rates. Discover how multiple lists are available for different verticals, why they make good prospects and how PURLS, QR Codes, Innovative Design and Every Door Direct Mail fit into direct mail campaigns.
Responsive and high-quality data is crucial to an effective marketing campaign. Paramount Lists has been providing targeted marketing lists since 1972. Speak with one of Paramount’s experienced account executives about your specific marketing campaign and any challenges you may be facing today. Paramount is located in Erie, PA.
Paramount Lists, Inc.
3126 Peach Street
Erie, PA 16508