You can’t just upload any kind of video and then expect that to go viral. You need to do a little bit more homework to build your audience there.
Melbourne, Au (PRWEB) January 15, 2013
Jake Hower of The Multimedia Marketing Show recently interviewed video marketing expert Gideon Shalwick on how to best use YouTube to market a business.
When asked to impart some tips on how to best leverage YouTube videos, Shalwick gave some insights on why strategy is important.
“You can’t just upload any kind of video and then expect that to go viral. You need to do a little bit more homework to build your audience there. You build an audience through creating a content that they absolutely love want to share with all their friends. That is really the starting point of the overall strategy. You got to have great content that you upload to YouTube and You Tube will reward you for that over time,” said Mr. Shalwick.
Shalwick warns that having great content and getting a lot of viewers is not enough.
“The next thing in line is to turn those views into traffic to your online assets. What I mean by that is say your own squeeze pages or landing pages or your website or your blog. You need to figure out ways to re-divert that traffic from YouTube onto your own online assets,” said Mr. Shalwick.
“From there the next stage is to turn the traffic into leads. For me, it is normally in the form of getting people’s name and email address or just email address in the least. Then from there, the next step is to start thinking about sales. Once again, it is not just the views. You’ve got to look at the bigger picture here,” he continued.
Shalwick also emphasizes demographics as a key reason why targeting video content is important.
“If I were to give you the option of getting a million views from a group of teenagers who don’t have access to a credit card or a hundred views from a hundred millionaires who do have access to credit cards and lots of money, which would you prefer?” said Mr. Shalwick.
Marketers who are interested in learning more tips and tricks on using YouTube to drive traffic and sales can listen to the full in depth interview at The Multimedia Marketing Show.
About The Multimedia Marketing Show with Jake Hower
Too many people focus on short-term “push button riches” sales strategies. The Multimedia Marketing Show’s focus is on long-term sustainable solutions that build out the authority in a particular market.
Business owners who implement the strategies taught in The Multimedia Marketing Show’s podcasts and videos will increase authority and build a defensible business that competitors cannot easily replicate.
Tap into the video marketing expertise at The Multimedia Marketing Show with Jake Hower.
About Jake Hower
Jake is a co-director of Pan Australian Travel. He joined his current business partner as a director in 2009. He has extensive travel industry experience, having worked in various senior positions before joining the company. Jake’s role within the company has him overseeing marketing, client management and new client acquisition, with a focus on driving innovation through the entire group. Jake is a member of Entrepreneurs Organization (EO) and is actively involved in various travel industry associations.