CradlePoint Enables the “Connected Retail Experience” with Flexible Networks and Cloud Management Solutions

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Retailers Rely on CradlePoint Network Solutions Including WiPipe Central, a Cloud-Enabled Network Management and Application Platform, to Power Retail Applications and Mobile Commerce Experience

Global Leader in 3G/4G Networking

Mobile commerce and wireless convergence have given rise to a ‘connected retail experience’ that consumers have come to expect and that retail IT managers are working hard to accommodate.

CradlePoint, a leader in 3G/4G wireless networking for the distributed enterprise, today announced its participation at the 2013 National Retail Federation (NRF) Big Show. CradlePoint will be showcasing wireless network solutions, an interactive VE CONNECT vending machine powered by CradlePoint, and a live demonstration of WiPipe Central, a cloud-enabled network management and application platform, within booth #2723 at the 2013 NRF Conference.

“Mobile commerce and wireless convergence have given rise to a ‘connected retail experience’ that consumers have come to expect and that retail IT managers are working hard to accommodate,” said George Mulhern, CEO of CradlePoint. “Whether it’s a diverse array of operational or transactional applications like digital signage, interactive kiosks, surveillance, or pop-up stores, CradlePoint’s 3G/4G network solutions and WiPipe Central have attracted national retailers who realize the need for constant uptime, enhanced network intelligence, and mobile app enablement through public WiFi to fulfill the promise of the connected shopping experience.”

Indicative of CradlePoint’s role in powering the connected retail experience, Vendors Exchange will demonstrate the VE CONNECT interactive vending platform in CradlePoint’s booth. The VE CONNECT, which features digital signage, games, dynamic advertising, video, and nutritional information, requires constant Internet connectivity for uninterrupted operations and an optimal customer experience. “Shy of unplugging the device, CradlePoint routers pretty much run all the time,” said Chris Goumas, Senior Vice President of Business Development and User Experiences. “That's been something I haven't had to worry about as we bring this game-changing technology to the world.”

The centerpiece of CradlePoint’s booth at NRF will be a demonstration of WiPipe Central, a highly scalable, enterprise-class cloud platform that supports multiple applications for the deployment, management, and enhanced intelligence of retail networks. WiPipe Central applications allow retailers to centrally manage, monitor, configure, and upgrade geographically-dispersed systems to maximize uptime, maintain PCI compliance, and avoid the use of costly on-site technical resources. WiPipe Central’s location services application allows IT managers to see devices on Google Maps with the ability to tag status data and receive GPS or cell tower location updates.

“As cloud-enabled software with an application-oriented architecture, WiPipe Central is rapidly evolving to create simplified management, superior security, and enhanced intelligence for retail networks,” noted Mulhern. “In the coming year, WiPipe Central will offer faster updates, new retail network management applications, smarter analytics, and a more intuitive API system.”

About CradlePoint

CradlePoint is the global leader in 3G/4G networking solutions providing business grade, secure connectivity to distributed enterprise, small business, and mobile customers. With support for over 350 modems on more than 70 different carriers, CradlePoint defines excellence in connectivity. Specializing in failover, machine-to-machine (M2M), and primary connections, CradlePoint’s solutions are purpose built for PCI compliant networks. CradlePoint is the first to pioneer and fully enable high-speed LTE in our solutions to maximize the potential of the cloud for businesses worldwide. CradlePoint is a privately held company in Boise, Idaho. Learn more at or follow us on Twitter @CradlePoint.

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David Murray
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