The key to successful mobile marketing is creating connected moments throughout the consumer’s purchase journey, and this book provides a blueprint for how marketers can do just that.
San Francisco, CA (PRWEB) January 14, 2013
Sybex, an imprint of Wiley, announced today the publication of Mobile Marketing: An Hour a Day (Wiley/Sybex; ISBN: 978-1-1183-8844-0; US $29.99), a step-by-step guide that helps brands plan and implement mobile marketing strategies.
Written by expert mobile marketers Rachel Pasqua, vice president of mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer, Mobile Marketing: An Hour a Day employs an easy-to-follow format to explain the full spectrum of mobile marketing technologies and tactics including messaging, mobile websites, apps, mobile advertising and more. The book focuses on how brands can connect more effectively with always-on mobile audiences.
“Mobile marketing is about audiences, not devices,” said Pasqua. “The key to successful mobile marketing is creating connected moments throughout the consumer’s purchase journey, and this book provides a blueprint for how marketers can do just that."
She also noted that the book discusses how brands can build better relationships with audiences who use devices ranging from tablets to smartphones to research and purchase goods and services.
“Mobile creates almost unlimited opportunities for brands to connect with consumers because mobile devices increasingly permeate every aspect of our lives,” said Elkin. “Mobile Marketing: An Hour a Day shows marketers how to create the kinds of real-time, hyper-relevant experiences that will resonate with their audiences.”
As part of the popular do-it-yourself An Hour A Day series, this new book is full of advice, practical tips, and tactics to help readers leverage the mobile strategies that are best for their brand, ranging from location-based marketing via Foursquare and Yelp, to setting up and managing a mobile commerce site, or experimenting with technologies such as QR codes, ambient communication (RFID and Bluetooth) and mobile broadcasting.
Mobile Marketing: An Hour a Day is now available for purchase online and at retailers nationwide in both print and all e-book formats. For additional information about the book, visit http://mobileanhouraday.com/ and follow the conversation on Twitter using the hashtag #CMOmobile.
About the Authors
Rachel Pasqua is Vice President of Mobile at iCrossing, a global digital marketing agency owned by Hearst Corporation, and is widely recognized as an expert on the topic of mobile, social and ambient marketing. A frequent and often-quoted speaker on mobile and digital trends, she has presented at industry conferences hosted by OMMA, MediaPost, eMetrics, and Digiday. She writes regularly about digital innovation on iCrossing’s blog, Great Finds, on Twitter and on her personal blog, Mobile, Social, Ambient.
Noah Elkin is Principal Analyst at eMarketer and a renowned authority on trends in mobile marketing, usage, content, devices and commerce. He is quoted frequently in leading publications, including the New York Times, The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Advertising Age and NPR’s “Marketplace.” Noah regularly speaks at industry events and conferences, including ad:tech, iMedia Summits, Mobile World Congress and Mobile Marketing Forum. Follow him on Twitter at @noahelkin.
For over 30 years, Sybex has published premium learning products and solutions for current and aspiring professionals working with cutting edge technologies. Our customers come from every corner of the globe and work in a variety of industries, but they all have one thing in common—the drive to acquire the serious technical skills needed to excel in a competitive marketplace. Wherever you are in your career, Sybex can help you achieve your goals. For more information, visit http://www.sybex.com. Sybex is an imprint of Wiley.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world’s most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit http://www.icrossing.com.
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.