FiddleFly Battles the Misconception That Going Mobile Means Building an App

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Specializing in browser-based mobile web design and development, FiddleFly will hold a live webinar on January 22 at 1PM EST to demonstrate that for most businesses, mobile web is the more efficient way to go.

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“The ROI of a mobile website far outweighs that of an app more often than not.”

Arguing against the use of a technology that was downloaded over 50 billion times in 2012 is a bold undertaking to say the least. For the folks at FiddleFly however, bold undertakings are nothing new as time and time again they have found themselves ahead of the mobile web curve. That same innovative thinking has helped the team grow into one of the top mobile web design and development agencies in the business, and will be on full display on January 22nd when co-founder Alex Kutsishin hosts a live webinar to dispel the notion that opting for an app is a better choice for most businesses.

Much the way “Google it” has become part of our collective lexicon, so too has the notion of an app become synonymous with mobile experiences. Even with the incredible growth of local search traffic coming from mobile devices, and statistics showing that most apps that get downloaded are only used a handful of times, businesses all over the world still seem stuck on the notion that having an app is the only solution to riding the exploding mobile wave.

Aside from the high price tag of building the apps (estimated at an average of anywhere from $10,000-50,000 versus a mobile site that averages $3,000-15,000) the hassle of developing for multiple markets, the limits of device exclusivity, data storage complications, and annoying updates make the app route a rocky one. Opting to build a mobile site certainly has its hurdles as well, but FiddleFly intends to prove that the ROI of a mobile website far outweighs that of an app more often than not.

The purpose of this webinar is not to bury the app altogether – as there are still plenty of outlets where apps are extremely useful and will be for years – it is to help business owners recognize whether or not an app is a more valuable strategy for their mobile business than opting to go browser-based. Not only does FiddleFly offer statistics, case studies, and industry experience, but they will also demonstrate how businesses can get a cutting-edge mobile website quickly and cost effectively. You can get your seat for the presentation for free here.

About FiddleFly

Since its inception in 2010, FiddleFly has provided mobile web solutions to businesses around the world. From software to design as well as development and strategy, the FiddleFly team’s sole purpose is to help the world have better mobile web experiences.

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Mike Demarco, Director of Marketing
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