New Product Lets Dieters Have Their Cake and Fast Food and Still Lose Weight

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Lifesize portion control system proves that the secret to losing weight is not 'what you eat but how much you eat.'

We believe that in order to lose weight and keep it off, you have to eat the foods you love exactly the way you love them

The New Year is a time to put our resolutions in motion. The biggest resolution we make is to eat healthy and lost weight. While that may work for in the short term, most soon get bored with eating only salads, grilled chicken and fish and binge eat. Myles Berkowitz and Steven Kates believe that in order to lose weight and keep it off dieters MUST eat all the foods they love. .. fast food burgers and fries, ribs, Chinese food, even cookies and dessert! How can people possibly lose weight eating those foods? - - By eating favorite foods in the proper portions.

Myles and Steven created a portion control system that allows dieters to eat in the real world, feel satisfied, lose weight and keep it off. Lifesize, is an easy-to-follow weight loss system based entirely on portion control. The pair developed the product after Steven, a personal trainer in Los Angeles, spent years observing the eating habits of people who did not have a weight problem. He found that how they stayed thin was that they ate whatever they wanted but simply ate less of it. Steven then created food portions for his clients that were practical - - that people can live with for life.

Myles met Steven five years ago when he was fed up with being overweight.

“When Steven told me I could eat all the foods I liked I didn’t believe I could do that and still lose weight. So I decided to really test Steven…I ate ribs, McDonald’s, Chinese food…all the things you really can’t eat on a ‘diet.’ I portioned everything out and you know what? I actually lost weight!” He eventually lost 50 pounds which he has kept off for five years using the Lifesize portions.

'Don’t change what you eat; change how much you eat' is their mantra. “We believe that in order to lose weight and keep it off, you have to eat the foods you love exactly the way you love them,” Myles explains. “We know what you’re thinking - the only way you can lose weight is to go on a diet, give up a lot of the foods you love, and suffer through meals of low carb this or low fat that and low calorie everything else. Steven and I have worked with and studied people for over thirty years and we never saw anyone lose weight and keep it off by giving up their favorite foods and feel deprived. Deprivation never works in the long run. If it did, there would not be a multi-billion dollar diet industry. That’s why we advocate eating all the foods you love.”

Myles designed and created the Lifesize Program and basic kit that are based on Steven’s weight loss theory. The secret to the Lifesize system is the unique portion sizes that Myles and Steven designed for ALL the foods Americans love to eat. Their portions are not based on any other diet program and are bigger than the portion sizes on most major diet programs: large enough to feel satisfied, but small enough to lose weight. And the Lifesize portions are the same for men and women.

Lifesize has been featured in numerous media outlets in states across the country including Texas, Washington State, Tennessee, Illinois, and Florida, most recently in the Los Angeles Times, the New York Times, The Huffington Post, CBS News, and local Los Angeles television news. Bloggers across the country have been using the system and blogging about their results with great success.

Lifesize is a complete weight loss program which not only teaches people the portion sizes of their foods, but also how many portions to eat in a meal and in a day.

Currently Lifesize is available for purchase online, for $79.99, plus shipping and handling. The company is looking to expand to retail outlets this year. To view videos, and learn more about the Lifesize system, go to their website,


Myles Berkowitz is a filmmaker with over 30 years of experience in the film and television industry as a writer, actor, director and producer. He has developed and produced television and film projects for such companies as Warner Brothers, Sony, CBS, ABC, and The Henson Company. His film 20 Dates won the Slamdance Film Festival and was bought and released worldwide by Fox Searchlight. 20 Dates was a technological breakthrough - the first movie to be shot digitally. Myles graduated with a degree in political science from the University of Pennsylvania and studied marketing at the Wharton School of Business.

Steven Kates has been at the epicenter of LA’s fitness and personal training industry for the past 30 years. He designed and operated the first chain of Nautilus work-out centers located in Los Angeles, Beverly Hills and Hollywood. Additionally, Steven was a critical part of the group that gave birth to and commercialized aerobics, spinning, and personal training. Steven also received a biology degree from UCLA.

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