Cincinnati, Ohio (PRWEB) January 13, 2013
Hiring professional painters, and the associated questions and decisions, can prove to be bewildering for many. Steve Moody and Shannon Oyler’s Fresh Coat Painters of Monroe franchise seeks to eliminate the guesswork and assist customers with a comprehensive approach to painting services.
Supported by a redesigned and expanded web site, Fresh Coat Painters of Monroe allows potential customers view a list of all available painting services, including a photo gallery of previous jobs and a Frequently Asked Questions page that spells out the fundamentals. A 24/7 call center ensures that even night owls can have their questions answered. “The new web site is great - it’s more user-friendly, it’s more straightforward,” Oyler said.
Moody noted the obvious benefits of having a live person available to answer questions anytime of the day or night, receiving actual quotes instead of estimates, and being able to pay over time if necessary.
“Some of the best supports for clients, though, aren’t so obvious to them,” Moody said. “As owners, we have access to all these other franchise owners, and we can benefit from each other’s experiences. I know that if I’ve got a question, I can post it to our network and within minutes I’ll have answers. As owners, we also have access to vendors where Fresh Coat has long-standing relationships. That provides us with uniform pricing and readily available resources. For example, our local Sherwin Williams has an interior decorator on staff who we can contact if a client needs such services.”
The color consultation has been a popular option with customers from the start since the franchise opened last May. “Anytime a client is hesitant about color, I suggest a color consultation,” Oyler noted. “I’ve had many clients who have utilized our Sherwin-Williams color consultant. They match the paint colors to ensure that the rooms flow.”
“We're proud of the programs we provide that help our franchisees expand their skills and grow their businesses," said Fresh Coat President Bernard Brozek. "What we find is that good business practices combined with quality services for clients leads to long-term success."
“Helping our owners succeed is basic for us,” Brozek said. “Our goal is to complement our owners’ inherent abilities with quality marketing, training and resource materials, which include several client assistance programs such as a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.”
Fresh Coat’s emphasis on community collaboration is an essential component of their business. Oyler said she and Moody place a high premium on community service, on paying it forward. “I live in this community, our children go to school here, and it’s important to give back,” she said, noting that they recently donated a free room for a church raffle and also participate in other church and school fund-raising programs.
“Our business model is unique because we are striving to alter the image of the industry,” Brozek said. “Its reputation has been tarnished because of too many fly-by-night operators. That’s hurt the image of owners and the reputations of painters. And it’s lowered the trust levels of potential clients who often complain of no-shows, unfinished projects or sloppy work. With our structure, the clients get the best skills of all involved from their first phone call throughout the project and into the follow-up.”
Both Moody and Oyler had been successful business owners and managers before launching their Fresh Coat franchise. Moody was in charge of retention at a major shipping services company and spent much of her career recruiting, hiring and training personnel. Because Fresh Coat never uses subcontractors, hiring only professional painters, Oyler handles the practical aspects of interviewing and hiring painters.
With Fresh Coat’s business model, marketing materials and ongoing support, Oyler said she sees the opportunities for the company and the community as “unlimited.”
To learn more or to schedule a free, on-site quote for residential or commercial projects in Monroe, Morrow, South Lebanon, Springboro, Liberty Township, Fairfield, Hamilton, Lebanon, Middletown and their surrounding Ohio communities, call 513-618-7417 or visit http://www.freshcoatmonroe.com.
Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association's Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpaintersfranchise.com.