Deloitte sees paying standard price better than vouchers, notes Big4.com

Consumers would rather pay standard prices than dine out with a voucher.

New York, NY (PRWEB) January 30, 2013

Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that according to the findings of the latest Taste of the Nation survey of 3,000 adults by business advisory firm Deloitte and research consultancy BDRC Continental, consumers would rather pay standard prices than dine out with a voucher.

Thirty two percent said customer service was excellent when paying standard price, compared with 22% when using vouchers. Similarly, 30% noted the quality of food as excellent, versus just 22% of those using a voucher.

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