Imagine what’s possible when user-level video analytics are pumped into HubSpot users’ contact records… This is one of the most powerful tools our customers will have in their measurement toolbox.
TORONTO (PRWEB) January 14, 2013
Vidyard, the leading video marketing platform for business, today announced its integration with all-in-one inbound marketing software firm HubSpot, powering the first-ever video analytics platform in the HubSpot marketplace. The HubSpot integration comes just two months after Vidyard launched its integration with Eloqua.
The Vidyard platform offers HubSpot customers two valuable applications – Video Mapping and Heat Mapping – enabling marketers to access individual viewing data directly within their HubSpot contact records. The analytics will empower HubSpot marketers to refine the placement and engagement of video content, thereby improving conversions and ROI.
Vidyard’s Video Mapping application shows powerful analytics for each HubSpot contact, including:
- number of video players watched
- total time watching the video content
- the most recently watched video
Learn more about Video Mapping and watch a demo here.
Vidyard’s Video Heat Mapping application displays a user-level heat map within the HubSpot dashboard, which shows:
- how long each viewer watches a video
- what content was skipped
- which sections of the video were watched more than once
Learn more about Heat Mapping and watch a demo here.
“Vidyard’s platform is groundbreaking for our customers who use video as part of their marketing campaigns. Until now, video as an effective lead-gen tool has been a guessing game, despite the explosion of video content on the Web,” said Arjun Moorthy, HubSpot VP of Business Development and Partner Products. “Imagine what’s possible when user-level video analytics are pumped into HubSpot users’ contact records… marketers know instantly which videos and what content within each video mattered most for each customer contact. Not only can that information be used to tailor video content, it informs how to improve conversions within landing pages, web pages and email campaigns. This is one of the most powerful tools our customers will have in their measurement toolbox.”
"Every minute, 72 hours of video are uploaded to YouTube, generating 4 billion views per day, with an average viewing time of 5 minutes. Marketers’ need for insight into video marketing performance cannot be understated. Our partnership with HubSpot is excellent news for marketers, and we are thrilled to be working with one of the most progressive and successful companies in the marketing arena today,” said Vidyard CEO Michael Litt.
Vidyard is a video marketing platform that helps marketers drive results with video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Anyone can try Vidyard for free at http://www.vidyard.com.