Custom Short-Run Box Helps Make Field Rep’s Presentation More Effective

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Chicago’s leading digital printing company, Sunrise Digital, produced a short run custom presentation box that helps Abbott Laboratories’ field reps deliver successful production demos.

Abbott I.V. Presentation Box

Abbott I.V. Presentation Box

This project is an excellent showcase of how Sunrise’s combination of digital technologies can produce short-run packaging unthinkable just a few years ago.

As the packaging industry is well aware, the words ‘high-end packaging’ and ‘short-run’ typically do not appear in the same sentence. To achieve the highly polished look required by today’s competitive market, there is a significant amount of tooling and prototyping, making a short-run project exorbitantly expensive.

Specialty color printing companies are now using a new wave of digital technologies to deliver affordable solutions to meet clients’ quality demands. Features such as digital die-cutting, custom-fitted foam inserts, magnetic closure, soft-touch film lamination, laser engraving, and digital metallic foil printing are showing up on projects with quantities as low as 25. Such is the case with the I.V. Bottle Kit presentation box for Abbott Laboratories.

One of the biggest challenges was the project’s small quantity requirement and high quality demands — about 150 boxes were needed for a high-profile presentation. A long list of unique features included pop-up carrying handle, velcro closure, custom compartments and tray inserts for holding medical parts, etc. The entire box was wrapped in a soft-touch matte lamination film for a classy yet durable finish. Using its full line of digital tools, Sunrise worked through structural design and prototyping stages to address each of the client’s concerns and delivered the finished project in record time.

Production started with printing of the box graphic on permanent adhesive vinyl using one of Sunrise Digital’s G7-certified HP latex large format printers to ensure the highest standards of color accuracy and consistency. The print was then laminated using a thin matte film for increased durability and mounted to E-flute corrugated board. The custom-fitted parts tray was cut on the company’s Zund G3 digital cutter using a combination of router and v-cut tools, to accommodate the sloped bottle lid tops. All parts were meticulously hot-glued and hand-assembled for a finished retail look.

“This project is an excellent showcase of how Sunrise’s combination of digital technologies can produce short-run packaging unthinkable just a few years ago.” says Jimmy Sun, president of Sunrise Digital. “From structural design, to prototyping, to printing, cutting, and assembly, Sunrise delivers a turn-key solutions for high-end short-run boxes.”

About Sunrise Digital
Sunrise Digital is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, laser engraving, and digital die-cutting, to create best-in-class color printing, short-run packaging, P.O.P. retail displays, and signage products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.

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