Albany NY (PRWEB) January 17, 2013
In the overall global market, North America is expected to continue its lead position in terms of revenue generation till 2018 with a share of 51.9% of the global market, followed by Europe at 30.9%.
The major drivers of the market are increase in online education, growth of e-books and need of primary healthcare. Primary healthcare is delivered by specialists in general medicine or by Internists who specialize in internal medicine. The major factors restraining the market are the low adoption rate of online education in developing regions of the world, since a large fraction of population is not exposed to modern technology. Moreover, a decline is observed in number of students enrolling for internal medicine, since most students opt for medical specializations that bring a higher income.
The market for the above segments is divided geographically into North America, Europe, Asia and Rest of the World. The prime geographical markets remain in North America and Europe. Asian countries particularly China and India are considered as emerging nations as their economies expand stably along with the rest of the world. The report also considers the competitive landscape, which includes the profiles of top global publishers in the Scientific, Technical & Medical Publishing (STM) market.