Reading, UK (PRWEB UK) 17 January 2013
Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ study released today (infographic available here), RichRelevance, the leading provider of personalisation for online retailers, reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device. The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011.
The second UK Boxing Day Shopping Study from RichRelevance analysed over 322 million online visits to many of the UK's largest retail websites, including John Lewis and Marks & Spencer. Shopping sessions took place on mobile or desktop computers during the month of December 2012. Key findings from the report follow:
Shopping by Device (Boxing Day 2012 and December 2012)
Share of Mobile Shopping (December 2012)
Conversion & AOV (25 – 31 December)
Session Length (25 – 31 December)
“Throughout 2013, commerce on mobile devices will become an even greater priority for retailers, as customers research products, compare prices and shop across channels, predominantly on their smart phones. Retailers must optimise their websites for the mobile shopper—while paying special attention to the varying influence of the platforms that shoppers use in their path to purchase —or risk losing revenue and the bigger opportunity to build brand loyalty,” said Darren Hitchcock, vice president, UK and European region, RichRelevance.
Methodology: This RichRelevance 2012 Boxing Day Shopping Insights™ study is based on an analysis of 322 million shopping sessions which took place in December 2012 across UK-based online retail sites inclusive of mass merchants as well as small and specialty retailers.