The Sochi 2014 torch combines traditional Russian motifs with the very latest technical know-how in the field of design. The elegant, extraordinary and radiant Sochi 2014 torch represents Russia's beauty and its multifaceted nature.
(PRWEB) January 14, 2013
The Sochi 2014 Organizing Committee together with the Presenting Partners for the Sochi 2014 Olympic Torch Relay - the Coca-Cola Company, Ingosstrakh Insurance Company and JSC Russian Railways Company have unveiled one of the main features of the Relay for the 2014 Games: the torch that will carry the Olympic flame.
The torch for Sochi 2014 was developed by a team of famous Russian designers and engineers. At the presentation ceremony in Moscow, the Sochi 2014 Organizing Committee also unveiled the official uniform for the Olympic torchbearers who will take part in the Sochi 2014 Relays. The uniform was designed by BOSCO company, the General Partner of the Sochi 2014 Olympic and Paralympic Winter Games.
The Olympic torch was presented by the Sochi 2014 Ambassadors Tatiana Navka, and Ilya Averbukh.
The torch is one of the key symbols of the Games and often captures the imagination of the world. With its bright, eye-catching design, the Sochi 2014 torch is intended to reflect Russian hospitality, and the joyful and inspirational atmosphere which is an integral part of the Olympic Torch Relays.
The Olympic torch is red, the traditional color of Russian sport.
The concept behind the torch for the 2014 Games is based on the contrasts of Russia. It combines motifs from Russian folklore with ideas of innovation and technological breakthroughs. Its form reminds of the feather of the magic bird, which is said to bring good fortune and happiness. Its pattern is something that all Russians have been familiar with since childhood, when they first hear the fairy-tales and legends about the Firebird, or the Phoenix which rose fr om the ashes.
The torch design was developed by a Russian creative team, led by Vladimir Pirozhkov and Andrei Vodyanik.
The designers paid particular attention to the torch's construction and its flame-lighting system. The construction of the torch ensures that the flame burns reliably in difficult conditions, such as strong winds, heavy frosts or any surprises that a Russian winter can throw up.
The body of the torch is made of aluminum. The color is light-silver "chrome", and the finish - low-dispersion matte. The upper part contains the emblem of the Games and is created using an encrustation method. The torch's handle and central decorative stand are cast using a high-density, highly transparent polymer. The details on the inside of the torch are covered in ultra-glossy dyes with a transparent surface featuring deep red color.
The torch weighs nearly 1.8 kg, is 0.95 m tall, 0.145 m wide (at its widest part), and 0.54 m deep. Its weight and center of gravity were carefully calculated so as to make the torch as comfortable as possible to carry whilst running.
The torch and its component parts have been put through numerous tests, and have been tested in the harshest of conditions.
14,000 Olympic torches will be produced.
The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko remarked:
"The torch is a key symbol of the Relay. The Sochi 2014 torch combines traditional Russian motifs with the very latest technical know-how in the field of design. The elegant, extraordinary and radiant Sochi 2014 torch represents Russia's beauty and its multifaceted nature."
Notes to the editor
According to the organizers' calculations, 90% of the Russian population will be within an hour of the Torch Relay route, which means that approximately 130 million Russian citizens will be able to watch or participate directly in the Relay.
The Sochi 2014 Olympic Torch Relay is going to be the longest in the history of the Winter Olympic Games. The Sochi 2014 Olympic Torch Relay will also be the longest Relay to take place exclusively within the territory of the host country.
The Olympic torch will be carried by 14,000 torchbearers through 2,900 towns and cities in all 83 of Russia's regions, during the Olympic Torch Relay, which commences on October 7, 2013.
The Coca-Cola Company, Ingosstrakh Insurance Company and JSC Russian Railways Company are the Presenting Partners for the Sochi 2014 Olympic Torch Relay.
Further information about the Sochi 2014 torch and the official uniform, along with the latest news about the Olympic torchbearer recruitment campaign will be soon available on the new Sochi 2014 Olympic Torch Relay website - torchrelay.sochi2014.com.
The Presenting Partners for the Sochi 2014 Olympic Torch Relay
The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands.
Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy Coca-Cola drinks at a rate of 1.8 billion servings a day.
The Coca-Cola Company in Russia is the leading manufacturer of high-quality non-alcoholic drinks and one is one of the largest Russian foreign investors, who has invested over $3 billion into the Russian economy. The Coca-Cola drinks produced in 16 innovative factories in Russia from St. Petersburg to Vladivostok (including Multon and Nidan factories).
The Coca-Cola Company in Russia unites the Coca-Cola Company and the Coca-Cola Hellenic bottler-partner and provides workplaces for more than 15,000 highly skilled professionals.
Since 1928, The Coca-Cola Company has been a supporter of the Olympic Movement. For the first time Coca-Cola took part in organization of the Olympic Torch Relay in the Olympic Games in Barcelona in 1992. Sochi 2014 Olympic Winter Games are the 9th Games, wh ere The Coca-Cola Company is honored to be a Presenting Partner.
Ingosstrakh Insurance Company
Ingosstrakh Insurance Company has been operating overseas and in domestic markets since 1947. Founded 65 years ago, Ingosstrakh has been transformed from a small operation into a huge company and is now a global insurance provider at a federal level, and a market leader in insurance cover.
The company has branches throughout Russia, and has offices in 310 towns and cities in the Russian Federation. Ingosstrakh also has affiliated companies operating in neighboring countries and further afield. All of which are part of the international INGO group.
The insurance provider has representative offices operating in Azerbaijan, Kazakhstan, Ukraine, India and China. Today, the company's client base includes more than 12 million private customers and over 400,000 commercial and state companies. The impressive business reputation that Ingosstrakh has achieved has been endorsed by international ratings agency, Standard & Poor's, and Russian agency “Expert PA”.
The partnership between Ingosstrakh and sport goes back over thirty years. For Ingosstrakh, the Winter Olympics of 2014 in Sochi are going to be the second Olympic Games in Russia that the company has supported. 32 years ago, Ingosstrakh was the general insurer for the 1980 Olympic Games in Moscow, providing insurance cover both during the preparations for the Games and during the competitions themselves. Ingosstrakh actively participated in the insurance of Olympic venues which were constructed before the 1980 Olympics. During the Olympics, the Olympic flame was protected by Ingosstrakh and the company also insured the athletes' Torch Relay. The policy was active throughout the entire Olympic Torch Relay, which took place on the territory of Greece, Romania and USSR Republics.
30 years after the staging of the Olympics in 1980, Ingosstrakh has again been awarded this high honor. Since October 2010 Ingosstrakh has been a Presenting Partner – the Official Insurer of the Olympic Games in Sochi 2014. Thus Ingosstrakh for the second time in its 65 year history will support one of the most important sports events – the Olympic Games and their mission to unite the entire country and to demonstrate the beauty and diversity of Russia to the whole world.
JSC Russian Railways Company
JSC Russian Railways Company is one of the biggest transport companies in the world, with a network consisting of over 85,000 km of railway lines. Every year the company provides transit for a billion passengers and over 1.2 billion tons of freight.
In February 2010, Russian Railways Company became a General Partner of the Olympic and Paralympic Games of 2014.
The company is implementing a range of important projects related to the construction new railways, stations and other infrastructure in the region wh ere the 2014 Games are going to be held, all of which are designed to ensure transit of construction material and equipment during the preparations for the Olympics, and to take competitors and spectators to the competition venues.
All the projects being carried out by Russian Railways Company are taking place at unique construction sites, and serve as examples of complex task-solution: they are being created taking account of "barrier-free environment" requirements, so that they can be used by people with disabilities, with the very latest technology and "green building" standards applied.
The infrastructure elements on which Russian Railways Company is working will form the main component of the legacy left by the Sochi 2014 Games. The new railway lines and stations will significantly improve passenger comfort on rail journeys, and the volume of passenger and freight transportation by rail will increase.