This data will make many marketers think about whom they’re targeting their PPC campaign towards.
(PRWEB UK) 14 January 2013
Tablets accounted for 18% of UK PPC retail clicks in 2012, compared to just 8.2% in the US. Smartphones meanwhile accounted for 13%, according to a report by Kenshoo.
Tablets delivered 18.3% of conversions and 21.3% of revenue, while smartphones offered just 3.6% overall retail conversions from PPC and 3.4% revenue.
The results indicate that marketers could be missing a trick when it comes to their PPC campaign if they neglect targeting tablets. Devices account for 14.1% of ad spend with a CPC of 25p while desktop accounts for 78.7% with a CPC of 36p.
Another point worth noting is that the average order value on a tablet is £88.84, compared to £73.78 on a desktop and £71.98 on a smartphone.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“This data will make many marketers think about whom they’re targeting their PPC campaign towards. These figures show that tablets are accounting for a significant amount of paid search in the UK, and it is well worth making sure your PPC and website are optimised for this as well. With conversion rates and average spend as impressive this, it is vital not to ignore the power of tablet users.”
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.