CUPERTINO, Calif. (PRWEB) January 14, 2013
CRC Health Group, the nation’s largest provider of addiction treatment and related behavioral health services, today announced a new partnership with former NBA basketball player Chris Herren to help raise awareness about addiction and treatment options. The partnership will involve joint public speaking events and media tours.
“CRC Health Group is very pleased to announce this new collaboration with Chris Herren,” said CRC CEO Andrew R. Eckert. “There are over 20 million people who need but do not receive treatment in this country, and we hope our work with Chris will help us reach these individuals to make them aware of the many treatment options that exist, reminding them that there is hope.”
Alcohol and drug-free since August 1, 2008, Herren struggled with substance abuse for much of his basketball career with the Denver Nuggets and Boston Celtics. He has since refocused his life to put his sobriety and family above all else, along with a mission to help others.
“As I travel the United States speaking and sharing my story, each day I see first-hand the need for effective treatment programs,” said Herren. “CRC Health Group offers a comprehensive network of treatment facilities and programs nationwide and I look forward to working with them to make a difference in the lives of people struggling with substance abuse.”
CRC also supports the message of Herren’s Project Purple campaign, an initiative of The Herren Project, a 501(c)3 non-profit foundation that assists individuals and families struggling with addiction. The campaign was launched to help break the stigma of addiction, bring awareness to the dangers of substance abuse, and shed light on effective treatment practices.
As part of its announcement of the new partnership, CRC Health Group declared Friday, January 11 as its official "Go Purple Day." All 4,000+ employees across CRC’s 140 nationwide facilities were encouraged to wear purple in support of the great cause.
Headquartered in Cupertino, Calif., CRC Health Group is the most comprehensive network of specialized behavioral healthcare services in the nation. CRC offers the largest array of personalized treatment options, allowing individuals, families and professionals to choose the most appropriate treatment setting for their behavioral, addiction, weight management and therapeutic education needs. CRC is committed to making its services widely and easily available, while maintaining a passion for delivering advanced treatment. Since 1995, CRC has been helping individuals and families reclaim and enrich their lives. For more information, visit http://www.crchealth.com or call (877) 637-6237.