The International Builders Show is an opportunity for builders to find out about emerging technologies that can help them better serve the needs of buyers.
Denver, CO (PRWEB) January 15, 2013
Jimmy Diffee, Vice-President and Chief Effectiveness Officer for The Bokka Group, has been chosen as a selected speaker at the 2013 International Builders Show in Las Vegas, NV on January 22-24.
Diffee will be presenting at two new sales and marketing education programs during the Builders Show, including: Email 2.0: Taking Your Campaigns to the Next Level and Online Sales Counselors: Change the Game, Set More Appointments & Create Exceptional Customer Satisfaction. The 2013 International Builders Show marks Diffee’s third year as a featured speaker for the show’s sales and marketing education series.
“It’s an honor to be selected again to participate in the International Builders Show. Technology and the real estate market each change so rapidly and the International Builder’s Show is an opportunity for builders to find out about emerging technologies that can help them better serve the needs of buyers,” says Diffee.
During the International Builders Show Diffee will be sharing details from The Bokka Group’s Home Buyer Conversion report, the industry’s most comprehensive survey of how digital tools influence a home buyer’s decision to purchase.
Diffee references the survey to cite the increase of mobile device technology and the expanding importance of Online Sales Counselors as two key issues for home builders in 2013.
For Email Marketing 2.0: Taking Your Campaigns to the Next Level Diffee joins co-presenters Tammie Smoot, Regional Sales Manager for Builders Digital Experience and Leisa Weintraub, Marketing Director for Neal Communities. The panel will share new ways to reach buyers with mobile technology as well as how to improve open rates and click through rates, and how to grow an email lead list.
For Online Sales Counselors: Change the Game, Set More Appointments & Create Exceptional Customer Satisfaction Diffee will be co-presenting with Julie Engelman and Maurie Jones of Wayne Homes, Leisa Weintraub of Neal Communities, and Robert August of North Star Synergies. The presentation will include information about how to hire, train, and compensate Online Sales Counselors to produce more appointments and sales.
“The value for home builders that attend these sessions is the ability to discover practical ways to improve their marketing strategies as well as how those strategies have worked in creating real world results for other builders. Builders will leave with actionable insights that they can immediately apply to their business,” says Diffee.
The 2013 International Builders Show is presented by the National Association of Home Builders and is the industry’s largest event. Attendees with a full registration or a single or two-day education pass can attend these events on a first come, first served basis. For more details about these sessions, visit the International Builders’ Show website.
About The Bokka Group
The Bokka Group is an Online Marketing Management firm that helps builders increase marketing efficiency. Specializing in Top 100 home builders in the United States and Canada, The Bokka Group’s proprietary Marketing Effectiveness Evaluation is the industry’s leading comprehensive marketing evaluation tool. The Marketing Effectiveness Evaluation helps builders increase ROI across all marketing channels including online, signage, print, and more. For more details, contact Paula Huggett at (720) 889-3741.