D.C. Fawcett Sends A Clear Message To Small Business Owners On His Marketing Blog “Be Careful Of Sponsorships”

Share Article

D.C. Fawcett warns small business to be careful when deciding to sponsor a charity, volunteer group, or organization.The CEO of D.C. Fawcett Corporation claims sponsoring certain organizations can actually do more harm than good for a business.

January 14, 2013 — D.C. Fawcett is an Internet Marketing entrepreneur who has been teaching online marketing principles to small business and individuals since 2009.

He states that there are many opportunities for local brick and mortar businesses, that rely on foot traffic, to use to increase their revenues.

However, he also says to be careful when considering sponsoring a local charity or organization as a marketing tool.

“There’s nothing wrong with sponsorship. It’s great way to give back to the community, and it puts your business in front of people, but when choosing to sponsor an organization, public perception is more important than the number of members in the organization.” D.C. Fawcett said.

According to All Business, sponsorship is used as marketing tool for many small business. From local Little Leagues to High School uniforms, sponsorship can be a great way for business to get their name known in their local communities.

However, DC Fawcett warns that sponsoring the wrong group can hurt your business a lot more than it can help.

“I was reading the Wall Street Journal today, and saw that the American Association for Nude Recreation is looking for corporate sponsors,” DC Fawcett commented, “and I immediately realized they’re going to have a tough time finding sponsors until public perception about nudity changes.”

DC Fawcett is referring to an article published in the Wall Street Journal where the American Association for Nude Recreation is seeking corporate sponsors to align with their 34,000 member organization.

The WSJ article also states that the National Organization for the Reform of Marijuana Laws has helped shift public opinion enough to win legalization of medical marijuana in 18 states and recreational use in two. Condom makers reinvented the product's image as a symbol of public health, and the public image regarding nudist resort's will probably have to change drastically before the AARN gets any corporate sponsors.

DC Fawcett says he agrees that before any small business attaches there name as a sponsor to an organization or charity, the business must first understand what public perception is for this organization or charity.

“While it would be good for a company to get it’s name in front 34,000 members, that’s a relatively small number on a national level. You also have to consider what the consequences of supporting such an organization like nudists resorts would be, what is the overall perception of the organization by the general public.” DC Fawcett stated.

DC Fawcett continued, “I haven’t done any market research into this particular market regarding how many people are interested in nudist resorts, but I’d guess that the majority of people who don't belong to the AARN probably think that nudists are a bunch of free loving naked people lying around doing who knows what. While there may be nothing wrong that, attaching your business name to an organization that is already molded into a certain stereotype that has a certain stigma attached to it, can be devastating to a small business owner whose original purpose was only to use the sponsorship as a marketing tool.”

“Be warned and be careful who you support when it comes to attaching your business name as a sponsor. Make sure it won't upset your current customer base first.” added DC Fawcett.

DC Fawcett teaches basic business marketing principles and Internet marketing strategies to business owners and individuals alike. For more information visit http://www.internetmarketingbasicsblog.com/cover-your-bare-spot-and-get-more-targeted-customers/

DC Fawcett Corporation
DC Fawcett
622 E Lumsden Rd, Brandon, FL 33511-6524
(813) 689-2300
DC (at) dcafwcett (dot) com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Donald Fawcett
Paramount Digital Publishing
Email >
Follow us on
Visit website