Career Coach Hallie Crawford Says Place-Based Research, Local Employment Numbers Are Key to Job Opportunities

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With the new year in full swing, many job seekers are renewing their efforts to find employment. Certified Career Coach Hallie Crawford announced today that her clients are finding success by researching the job market specifically in the places they would consider working, but expanding their range of industries and positions.

“Many job seekers don’t realize that employment figures by industry—and even position—are available on a local basis,” said career coach Hallie Crawford.

With the new year in full swing, many job seekers are renewing their efforts to find employment. Certified Career Coach Hallie Crawford announced today that her clients are finding success by researching the job market specifically in the places they would consider working, but expanding their range of industries and positions.

“Many job seekers don’t realize that employment figures by industry—and even position—are available on a local basis,” said Crawford. “Rather than use national statistics about hiring for nursing, or IT professionals or any other job description, I recommend my clients find resources that drill down to the local level.”

The Bureau of Labor Statistics (BLS) offers a wealth of geographic and local area unemployment (LAE) information that provides insight into hiring; wage rates; even mass layoffs. This tends to be overview data, Crawford says, but it’s still helpful. For example, the LAE report breaks every state down by its largest metropolitan areas—and it calls out the stars. The January 2012 LAE release from the BLS indicated that Pascagoula, MS, registered the largest decrease in unemployment (-3.2%) in the nation for the period covered by the report.
For more detailed data, Crawford says, some job search sites have started releasing geographic and industry statistics based on the number of postings on their site. Simply Hired, for example, recently released its January 2012 Job Trends Outlook report filled with interesting data on hiring trends in 50 metropolitan areas. Finally, notes Crawford, state and county labor offices can also be good sources of data.

The key to making this approach work, Crawford says, is to look at results across many industries and positions and determine where hiring is picking up considerably. If job seekers find opportunities for which they have some of the qualifications, they can pursue career development, training and/or education to better target those opportunities.

For those who are willing to travel—or even relocate—Crawford recommends expanding their place-based research to include other locations, as well. “Hiring recovery is very localized in many areas,” says Crawford. “One city may have no medical jobs, for example, but another only 20 miles away may have a hospital preparing for expansion.”

Those interested in relocation have nearly limitless opportunity for exploration, says Crawford. “Consider the places you would like to live and then research the local hiring market in all of them,” she says. “Again, look across all the industries and job categories, then consider how you can relate to those opportunities. You might find your dream job in a dream location you never thought possible.”

About Create Your Career Path
Since 2002 Create Your Career Path and their team of certified career coaches have helped job searchers nationwide identify their ideal career path, navigate their career transition and achieve their career goals. New college grads through mid-career professionals have used our career coaches to find their dream job. Create Your Career Path was founded by certified career coach, speaker and author Hallie Crawford. Crawford has served on the Board of the Georgia Coach Association, and is regularly featured as a career expert on CNN, Fox Business News, the Wall Street Journal, Yahoo HotJobs and Entrepreneur Magazine. She is a regular contributor to Examiner.com.

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Jennifer Koon
Michael Mackenzie Communications
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