hybris Announces Major Additions and Enhancements to its Extend ISV Partner Program

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Best-in-class Commerce Ecosystem Vendors, including Adobe, Avalara, Bazaarvoice, Compuware, CyberSource, LivePerson, Responsys, and Dozens of Others, Build Close Working Relationship with hybris, Yielding Tangible Benefits for Joint Customers

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hybris, a leading provider of omni-channel commerce software, today announced a significant expansion of the hybris Extend program for independent software vendors at the National Retail Federation (NRF) Annual Convention.

hybris Extend is an online integration marketplace giving customers access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris OmniCommerce platform. While hundreds of third-party products have been integrated and deployed in hybris customer implementations, only those vendors having a close working relationship with hybris and promising pre-built integrations with hybris software qualify for hybris Extend -- assuring customers higher quality, smoother, more efficient deployments and better business relationships.

“The hybris OmniCommerce Suite is comprehensive, but our solutions often are the hub of an even larger ecosystem of technologies and solutions,” said Ariel Lüdi, CEO, hybris. “The best way for us to serve our customers is to make their technical and business integrations across that ecosystem as seamless and easy as possible. That is the goal of hybris Extend.”

hybris Extend now includes over 30 independent software vendors in eleven categories:

  •     Analytics & Business Intelligence
  •     Campaign Management & Marketing
  •     Community & Social
  •     Customer Experience Management & Optimization
  •     Customer Relationship Management & Customer Service
  •     Fulfillment
  •     In-Store
  •     Marketplace Integration & Comparison Shopping
  •     Payments, Fraud Management, Billing & Tax
  •     Rich Media & Content Enhancement
  •     Technology

Seven vendors have earned an elite level of partnership, and have been named hybris Extend Strategic Partners. This designation identifies partners not only committed to strong pre-built integrations with the hybris platform, but also those who are leaders in their field, with strong global customer bases. These leaders also share joint marketing and in-field implementation coordination with hybris. hybris Extend Strategic Partners to date, include:

  •     Adobe (Analytics & Business Intelligence, Customer Experience Management & Optimization)
  •     Avalara (Tax)
  •     Bazaarvoice (Community & Social)
  •     Compuware (Technology)
  •     CyberSource (Payments, Fraud Management)
  •     LivePerson (Customer Relationship Management & Customer Service)
  •     Responsys (Campaign Management & Marketing).

hybris’ standards-based open architecture is designed to encourage deep and broad integrations with external products. To further increase the utility and lower the total cost of ownership of such extensions, hybris has developed OmniCommerce Connect, a state-of-the-art RESTful Application Program Interface between hybris commerce functionality and third-party software.

“We have numerous clients around the globe that leverage Bazaarvoice within their hybris e-commerce environment,” said Jim Petty, vice president, technology partnerships at Bazaarvoice. “Being a part of the Extend program ensures that our joint customers get the best experience possible from our solutions: one that delivers on the vision of social-enabled commerce.”

About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, Thomson Reuters and 3M as well as consumer brands Starbucks, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™.

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Kaylee Laudon
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