We were blown away by their intense need to understand every detail of the brands they work on - Sarah Blasi, A&W Director of Marketing
Lexington, Kentucky (PRWEB) January 15, 2013
Cornett Integrated Marketing Solutions, one of the fastest growing marketing firms in the nation, announced today it has been appointed creative agency of record by A&W Restaurants, Inc.
A&W is the oldest fast-food company in the world and has 1,100 franchise restaurants including 350 overseas locations in 10 countries and territories. In December, 2011, A&W was acquired from YUM! Brands by a partnership of domestic and international A&W Restaurant franchisees.
Sarah Blasi, A&W Director of Marketing explained that, “We were not actively ‘looking’ for a new agency partner. We were introduced to Cornett when A&W first relocated to Lexington via a blitz they did on our social media accounts that included personal stories about their employees’ relationships with our brand. Reading these stories and seeing the innovative marketing they were doing for other clients, we knew we needed to meet with them and understand their capabilities. We were blown away by their intense need to understand every detail of the brands they work on, in addition to their scrappy and resourceful nature, which is very similar to our own organization.”
Kip Cornett, CEO and founder of Cornett IMS, remarked, “We are excited by the potential we see in the A&W brand, which is the latest in a growing list of national and international brands we represent. Knowing a client’s industry and business goals inside out allows us to anticipate trends and recognize which ones can be used to keep a brand fresh with core customers. That’s one reason clients stay with us five times longer than the national average.”
Founded in 1919 by Roy Allen, A&W is the oldest fast food company. Allen used a formula purchased from an Arizona pharmacist, which consisted of a unique blend of
juices from 16 herbs, spices, barks, and berries. Allen sold the cold, creamy
root beer for a nickel a mug on a downtown corner in Lodi, CA. The venue
proved so popular that the company expanded to four sites and the concession
evolved into a “drive-in.” Allen approached employee Frank Wright and the two
formed a partnership which became A&W®. Owned by A Great American Brand LLC, a partnership of franchisees, the company has 1,100 franchise locations in 10 countries and territories.
About Cornett Integrated Marketing Solutions
Founded in 1984, Cornett IMS is among the fastest growing marketing and advertising firms in the US, located in downtown Lexington, Kentucky. Among its clients are A&W Restaurants, Buffalo Trace Distillery, Thomas & King (Applebee’s and Carino’s), Eagle One, The University of Kentucky and University of Kentucky Athletics. For more information, visit http://www.cornettims.com or call (859) 281-5104.