K’NEX Introduces Over 45 New Products at New York Toy Fair

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2013 Product Line Includes Launch of 3 New Brands

www.knex.com

The 2013 K’NEX product line includes everything from amazing coasters to awesome Angry Birds builds and is an excellent representation of what loyal builders expect and new consumers want--educational, building fun," said Michael Araten, K'NEX President!

K'NEX, the US construction toy company focused on Building Worlds Kids Love®, will be introducing their 2013 product line to retailers and media during American International Toy Fair®, being held February 10th through the 13th in New York City at the Javits Center.

The 2013 K’NEX product line includes over 45 inspiring additions to popular product lines such as K’NEX Building Sets, K’NEX Thrill Rides, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds®, Mario Kart Wii®, The Beatles Yellow Submarine® and KISS®. New York Toy Fair will also mark the public debut of three exciting new product lines; Nintendo Super Mario®, Nintendo Mario Kart 7® and PAC-MAN® and the Ghostly Adventures.

“Fans have come to know us for our quality, creativity and innovation,” said Michael Araten, President and CEO of K’NEX and The Rodon Group. “The 2013 K’NEX product line includes everything from amazing coasters to awesome Angry Birds builds and is an excellent representation of what loyal builders expect and new consumers want—educational, building fun!”

Founded in 1992, K’NEX maintains its commitment to continued manufacturing in the United States. At a time when most toys are made overseas, K’NEX is America’s Building Toy Company—over 95% of its parts are manufactured by its sister company, The Rodon Group. The Rodon Group has been in business since 1956 and is an eco-friendly manufacturing facility in Hatfield, PA, that has manufactured over 31 billion parts for K’NEX over the past twenty years.

Products will be shown in the K’NEX booth (#5226) throughout the duration of NY Toy Fair and are developed for children ages 2-12.

For more information please stop by at Toy Fair – booth #5226,
or contact Kate Loffio at kloffio(at)knex(dot)com for a copy of our digital press kit.

MEDIA INQUIRIES WELCOME!

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 250 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About The Rodon Group
The Rodon Group is an ISO 9001:2008 certified landfill-free, plastic injection molder. In business since 1956, The Rodon Group makes billions of parts each year in its 125,000 square foot facility. With over 105 injection molding presses, Rodon is one of the largest family-owned and operated plastic injection molders in the United States. Since 1992, Rodon has manufactured over 30 billion parts for the K'NEX building toy system, and is a subsidiary of K'NEX Brands, L.P. For more information, please visit http://www.rodongroup.com

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Kate Loffio
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