Lititz, PA (PRWEB) January 15, 2013
Listrak, an innovator of eCommerce email marketing solutions, has launched a Ratings and Reviews solution that seamlessly integrates with Bazaarvoice, recently acquired PowerReviews, and Magento’s ratings and reviews module to improve email performance for eCommerce retailers. The new solution leverages the proven impact of user-generated content on making purchase decisions to lift conversion rates of targeted email campaigns.
According to Google’s ZMOT Handbook, 70% of Americans read reviews before making any purchase decision, and The Cone Online Influence Trend Survey by Cone Communications reports that 87% of consumers are influenced by favorable reviews when making purchasing decisions. Listrak’s new Ratings and Reviews Solution automatically incorporates eCommerce retailers’ best reviews into email campaigns, including shopping cart abandonment and product-specific campaigns, to increase engagement and conversions.
The solution is highly effective because the influential, user-generated ratings and review content is delivered in emails that are highly targeted, incorporate the retailer’s unique branding and messaging, and are delivered at the right time in the sales cycle. Listrak’s solution also filters ratings and reviews, so only the most impactful are used.
Listrak’s ratings and reviews solution is designed to put the power of social content at clients’ fingertips. Reviews can be used online for SEO purposes to drive traffic, on social networks to increase reach and engagement and even in-store to increase sales and revenue. The ability to incorporate ratings and reviews on relevant products in highly targeted emails further capitalizes on their proven ability to influence purchase decisions, as well as to shorten the sales cycle because consumers don’t need to search for reviews online.
Listrak CEO Ross Kramer comments, “In addition to influencing immediate purchase decisions, ratings and reviews result in consumers being more engaged with the brand, prolonging the customer lifecycle and increasing customer lifetime value, which is what all of Listrak’s email marketing solutions promise to deliver.”
To find out more about how ratings and reviews impact sales, revenue and the lifetime value of customers, read the Listrak white paper 2 Easy Steps to Increase Engagement and Conversions Using Ratings and Reviews.
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-Boy. For more information, visit http://www.listrak.com.