All companies perform better when they incorporate client feedback into their decision-making.
Scottsdale, AZ (PRWEB) January 15, 2013
Customer satisfaction research and consulting firm, Satrix Solutions, today announced a partnership with digital marketing agency, Response Mine Interactive (RMI), to measure client loyalty using the Net Promoter® system. Founded on direct response principles focused holistically on driving leading ROI for brands, RMI will also utilize Satrix Solutions for customer satisfaction research and consulting. Satrix Solutions, a Net Promoter Loyalty Partner, offers complete customer survey feedback management, enabling partners like RMI to maximize client engagements through meaningful customer data-driven insights.
“Many world-class, client-centric organizations use Net Promoter Score to monitor customer satisfaction levels and evaluate operational performance,” said Evan Klein, Founder & President of Satrix Solutions. “Service excellence is already embedded in RMI’s corporate culture. In working with them, we aim to reinforce their commitment to customers by bringing more structure and reliable metrics to their “Voice-of-Customer” programs.”
Developed by Satmetrix, Bain & Company, and Fred Reichheld, Net Promoter Score (NPS) is a measure of client loyalty derived from responses to a single question: “How likely are you to recommend RMI to a friend or colleague?” Embraced by thousands of companies worldwide, studies have shown that the "likely to recommend" question had the strongest statistical correlation with repeat purchases and referrals.
“All companies perform better when they incorporate client feedback into their decision-making,” said Ken Robbins, Founder and President of Response Mine Interactive. “Satrix Solutions will not only provide us with that feedback but also their unbiased interpretation and recommendations, which will help us execute at even higher levels.”
About Satrix Solutions
Satrix Solutions was founded with a primary goal—help businesses maximize potential and opportunity. Organizations rely on the company’s formal customer feedback programs to gather valuable insights from existing, former and potential customers. The analyses and recommendations they deliver serve as a blueprint for driving operational improvements. By leveraging a proven approach to capturing and responding to the needs of the market, their clients are able to improve customer retention, maximize share-of-wallet and increase sales close rates. A Net Promoter® Loyalty Partner, the company serves business-to-business organizations in a variety of industries, each focused on realizing the financial benefits of creating a differentiated service experience. To learn more visit http://www.SatrixSolutions.com.
®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld
About Response Mine Interactive
Response Mine Interactive (RMI), a digital marketing services firm founded on direct response principles, which focuses holistically on achieving online category domination for brands. Dedicated to ROI through media driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the e-commerce, seniors, health care, retail, travel and home services markets. For more information, visit http://www.responsemine.com or call 404-233-0370 x318.