“Carolyn O’Neil is a great partner for our campaign, and we are excited about bringing her expertise and knowledge of making informed eating choices to our consumers," said Jeff Badger, brand manager for Sunbelt Bakery.
Collegedale, Tenn. (PRWEB) January 15, 2013
New “Stay on Track with the Right Snack” campaign encourages consumers to keep New Year’s diet resolutions by eating snacks that balance nutrition and great taste
Sunbelt Bakery announced today the company has teamed up with nationally recognized registered dietitian Carolyn O’Neil – a best-selling author and award-winning television personality and food writer – to help consumers make informed choices on nutritional content without sacrificing the great taste people want in their snacks. The new campaign – Stay on Track with the Right Snack – will encourage people to keep their New Year’s diet resolutions by eating snacks that provide a mix of good nutrition and great taste as part of a balanced diet.
“Every year, many people will start off the New Year by making a resolution to eat healthier. Unfortunately, far too many will struggle with keeping this promise because they associate nutritious snacking with foods that they don’t really enjoy eating,” said O’Neil. “I’m truly excited about partnering with Sunbelt Bakery for this campaign. As a registered dietitian for more than 20 years, I can tell you the more people know about healthy living and nutrition, the more they can eat – meaning people can follow a few simple steps to find foods that offer a win-win of great taste and good nutrition, or what I like to call ‘Snacks with Benefits.’ That’s what I like about Sunbelt Bakery. They are committed to serving a wide variety of nutritious snacks with no preservatives or high fructose corn syrup while still keeping the delicious, bakery-fresh taste people like to have in their snacks and meals.”
Sunbelt Bakery enlisted O’Neil to help launch the educational campaign because of her efforts to lead a national movement towards living a healthy lifestyle focused on nutritious eating and avoiding fad diets. People are encouraged to visit Sunbelt Bakery’s Facebook page to find exclusive tips, videos and other information from O’Neil about making informed choices on eating habits for all parts of the day, nutrition advice and recipes for delicious snacks and meals that will help people stick to their New Year’s diet resolutions.
“Sunbelt Bakery is committed to providing products that balance the nutritional value people desire today without sacrificing the great taste they love to have in their snacks and meals,” said Jeff Badger, brand manager for Sunbelt Bakery. “Carolyn O’Neil is a great partner for our ‘Stay on Track with the Right Snack’ campaign, and we are excited about bringing her expertise and knowledge of making informed eating choices to our consumers.”
Sunbelt Bakery launched the “Stay on Track with the Right Snack” campaign to better address the growing consumer demands for snacks that they can feel good about eating and serving to their friends and family. The new brand identity – Bakery-Fresh Taste, Whole-Grain Goodness and No Preservatives – was launched in early 2012 and included new product packaging and an improved nutritional profile.
Badger continued, “For more than 30 years, Sunbelt Bakery has been using whole grain oats and high-quality ingredients to make delicious snacks. Our products have a bakery-fresh taste because they are brought to your community weekly from our family-owned bakery right here in the U.S.A. We made these recent changes to ensure our Family Pack and Value Pack products have the right portion size and nutritional content so they can be eaten anytime, anywhere while keeping the delicious, bakery-fresh taste and good value that people have come to expect from Sunbelt Bakery.”
To learn more about Sunbelt Bakery and its wide variety of bakery-fresh, no preservative snacks that consumers can feel good about serving and eating, visit http://www.SunbeltBakery.com.
About Sunbelt Bakery
McKee Foods, a family-owned company based in Collegedale, Tenn., introduced the Sunbelt brand in 1982. The Sunbelt Bakery brand includes cereal and snack products, including chewy granola bars, fruit and grain cereal bars, and cereals. To learn more about Sunbelt Bakery snacks and cereals, visit http://www.SunbeltBakery.com.