Athletic Propulsion Labs Revolutionary Load ‘N Launch Technology Receives U.S. Patent 8,347,526

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New Patent Confirms Technological Innovations that Increase Vertical Leap in APL Basketball Shoes and Stride Speed in Upcoming APL Running Shoes

Increases Vertical Leap in Basketball and Stride Speed in Running

Athletic Propulsion Labs Revolutionary Load 'N Launch Technology Receives U.S. Patent

The granting of this patent confirms our belief that this technology is one of the most important technological innovations to hit the athletic footwear market in decades.

Athletic Propulsion Labs®, the innovative athletic footwear company headquartered in Los Angeles, California announced today that on January 8, 2013 the company was granted a U.S. Patent (8,347,526 ) on its revolutionary Load ‘N Launch® technology. The newly issued Athletic Propulsion Labs Load ‘N Launch technology patent includes 48 separate approved claims for utilizing the Load ‘N Launch technology in athletic footwear throughout the 92-page patent. The Athletic Propulsion Labs Load ‘N Launch technology is designed to instantly increase vertical leap for those who wear APL® basketball shoes and is also designed in an alternative version to increase a runner’s stride speed in the upcoming APL running shoes.

The '526 patent is another addition to the growing patent portfolio of APL. APL’s technology has been the subject of previously-granted United States Patents Nos. 8,112,095, 8,347,526, and D622,486. The applications for the '526 Patent date back to 2009. In the exhaustive process of examining this important patent, the U.S. Patent Office considered over 90 prior patents and determined that the revolutionary APL technology was not found in any of them.

On October 19, 2010, for the first time in it 64-year history, the National Basketball Association banned the Athletic Propulsion Labs basketball shoes featuring the Load ‘N Launch technology based on the league’s rule against an “undue competitive advantage”. The NBA alleged that because the APL shoes with Load ‘N Launch technology instantly increases a player’s vertical leap, that they should be banned from NBA competition. While the shoes remain banned by the NBA, Athletic Propulsion Labs basketball shoes are approved for college, high-school and recreational basketball use.

“Given the amount of engineering and design efforts that have been focused on high-performance athletic footwear in the last 30 years, the issuance of this U.S. patent on the core of the revolutionary Load ‘N Launch technology is one of the most exciting developments in the history of Athletic Propulsion Labs, if not the history of athletic footwear. The granting of this patent confirms our belief that this technology is one of the most important technological innovations to hit the athletic footwear market in decades. This technology has gone through numerous iterations designed to maximize vertical leaping in basketball and it will continue to evolve as we strive to make it even better”, said Adam Goldston, Co-Founder of Athletic Propulsion Labs.

“The ability to jump higher has long been considered the ‘holy grail’ of athletic footwear performance in basketball and up until the creation of the Athletic Propulsion Labs Load ‘N Launch technology, no major company has been able to create such a product. We utilize the patented Load ‘N Launch technology in our Concept 1, Concept 2, Concours and the upcoming Spring 2013 introduction of the Concept 3 basketball shoes. The other major challenge for athletic footwear companies has been the invention of a technology that can increase running speed. APL has developed a breakthrough design for a running shoe for both men and women that will be released in the late Spring/Early Summer. Our running shoes will utilize another version of the Load ‘N Launch technology contained in the patent which is designed to increase the speed of a runner’s gait, said Ryan Goldston, Co-Founder of Athletic Propulsion Labs.

The Load ‘N Launch technology by Athletic Propulsion Labs technology maximizes the energy exerted by a basketball player and returns the energy through its spring-loaded device to effect an immediate increase vertical leap . In the upcoming Athletic Propulsion Labs running shoes, the Load ‘N Launch technology will be utilized to increase the speed of a runner’s stride.

The forefoot is the most critical part of the basketball shoe for vertical leaping and this is where the Athletic Propulsion Labs™ Load ‘N Launch™ technology is located. The patented Load ‘N Launch technology combines two hinged plates with a nest housed between the upper and lower plates that contains several compression springs. This patented feature serves as a “spring loaded launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot.

In laboratory testing situations under the supervision of two Biomechanic Phd’s at a leading West Coast university using Kistler Force Plates and the Vertec vertical leap measurement system, some participants experienced increases of up to 3.5 inches instantly on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology. Actual results will vary depending upon the athletic ability, physical condition, body weight and muscle fiber response levels within certain individuals.

Currently, Athletic Propulsion Labs footwear and apparel are available exclusively online only at

About Athletic Propulsion Labs®:
Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes are available exclusively at and feature the revolutionary Load ‘N Launch® Technology. The newly patented Load ‘N Launch® technology is implanted in a cavity in the forefoot of the shoe and serves as a “launch pad” by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system designed to increase vertical leap up to 3.5 inches based upon athletic ability and physical conditioning of the individual*.
The APL Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at or

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