Beylerian Collection Launches Japanese Handcrafted Unisex Briefcases at the MRKET Global Fashion Trade Show in the Vanguards Gallery

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George M. Beylerian, well known design consultant with over 40 years of industry experience, brings his love of art, products and design to the pubic via a new collection which showcases his eclectic personal taste and offers high quality, impeccably executed fashionable accessories. The Artphere collection will make its debut at this week’s MRKET: a global fashion trade show for discerning menswear fashion brands held at the Javits Center in New York from January 20th – 22nd.

The Collection

Being a merchant runs through by bloodline and I am constantly on the search for items of distinction. . . . I am proud to offer these luxurious briefcases . . .

The Beylerian Collection of briefcases will be featured in the VANGUARDS GALLERY (Booth # 454), an incubator for new and emerging brands curated specifically for attendees. The collection was designed for the on-the-go executive, providing easy access to the briefcase contents, and still be considered as an elegant accessory for those attending after-office events. A carrying case with a positive design statement. Most of the collection is available in 5 distinctive colors (Black, White, Red, Mocha, Hunter Green and Yellow) providing a color to fit every busy professional's wardrobe. View the entire collection at

The briefcase collection is designed by Keiichiro Yuri, who has created a product line with outstanding quality and intelligent interior compartments. The collection was the winner of the prestigious European IF Product Design Award. It features a real wood handle, metal locking clasp, internal aluminum frame, expanding pockets, room for a 15" laptop, and space for a myriad of personal and business accessories. It also features a zippered, net pocket for various small objects. The materials used are the unique resource of Japanese technology, scratch resistant skin, lustrous, yet discreet.

World travelers will really appreciate the ability to quickly fly through airport security, easily access travel documents, and then appear at your next appointment in style with an elegant accessory.

About George M. Beylerian
Mr. Beylerian is best known for his extensive career in design and materials for over 40 years. He has taken his love of art, design and culture and developed the Beylerian Collection to represent his unique eclectic style and taste for luxury to the whimsical and to share his curiosities with the world.

As a retailer, curator, author and founder of some of the most forward thinking design companies of the 20th century, including introducing Kartell to the United States; having his Beylerian Ltd. contract collection be the creative arm of Steelcase’s Design Partnership and ultimately founding Material ConneXion in 1997. George produced such ground breaking exhibitions as “Edible Architecture, Women of Design, Chairmania, Mondo Materialis”, and others. “Mondo Materialis”, an experimental exhibition with materials, became the inspiration for creating “Material ConneXion”. Mr. Beylerian is the author and co-author of books such as Mondo Materialis, Chairmania (both Harry N. Abrams), Work Life Tools (Monacelli), Material ConneXion and most recently, Ultra Materials published by Thames & Hudson.

About The Beylerian Collection
The Beylerian Collection is a lifelong passion for George M. Beylerian, a world traveler, serial entrepreneur and art collector. In his diverse cultural travels he has always sought to bring unique items to his friends and colleagues. Today he brings it to the world via the launch of The website is an online showcase of his diverse visual and product interests that will inspire creativity, beauty and the fanciful within each of us.

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Stephanie Best
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