Seattle, WA (PRWEB) January 15, 2013
It always seems more likely that someone will write a letter denouncing a person or service than they would write one praising them. Sadly, even with the convenience of the internet, consumers more often than not feel the need to warn others based on their personal experience with a business than if they had nothing but great results.
ShinyReputation.com deals with the fallout of these negative reviews, sometimes left by bitter or unsubstantiated patrons, or unfairly claimed after a business has gone under new management or cleaned up its act. Here are three basic tips to remember when trying to improve a rocky online track record the honest way.
1) Too Legit to Quit
Some companies and services pay others to forge positive revues. While it seems the point doesn’t need to be stressed that this is wrong, websites such as TripAdvisor.com will remind businesses of that by hitting them removals and hefty fines if they are caught in the act. Many rating sites have ways of identifying false reviews, and handle them with draconian force, often demonizing the company on other review sites, and making everyone fully aware that the company “cheated”. This looks a lot worse than one or two bad reviews. Start by listening to what customers are saying—try to find the main problem in the pre-existing bad reviews, and instead of dismissing them, acknowledge the problem and work to fix it. Keep the online reputation intact with website and service monitoring, and ensure that the computer equipment is up to date and bug-free.
2) Find Those Fans
For those that do enjoy the service, company, product, etc., make their review of the business easy. If they frequent an establishment, leave comment cards on the tables, or provide them with a link to a website where they can review there. Rewards such as discounts on their next purchase will encourage an online or over-the-phone review, and the bonus will certainly put them in a better mood. While networking online, don’t be afraid to ask customers what they think—this response to comments will ultimately get you feedback, and probably some good will come of it. Ask whether or not the customer would recommend the business to others, and put the idea in their mind.
3) Keep Them Informed
When online, remind grade-A customers that the company is still around. Update the company’s Facebook profile or home page that they have a new cook in, or have hired additional staff, or have changed the carpet. Ask what the customer thinks of the changes, and welcome feedback. It’s guaranteed new customers will be curious, and respond well to open style of speaking, while die-hard returning customers will go and see if they like the changes. If they respond negatively, an owner will know exactly what to change. If they like it, ask them to pass it on.
ShinyReputation.com would like to remind business owners that coupons, publicizing new changes, and server health services to keep a fast online consumer network only work so well. The main key is to listen to the customers—separate the wheat from the chaff in online reviews, and take the ones that are substantial. These patrons are the pillars of a business' success, and will ultimately have the final word.
About Shiny Reputation:
ShinyReputation.com assists businesses in improving their yelp reviews, and provides advanced training for creating positive online feedback for future customers and the ultimate success of the business.