To fully capitalize on the expected growth of the business inkjet market, vendors will need to ensure their product development efforts, and subsequent sales and marketing execution, resonate with business customers around the world
Weymouth, MA (PRWEB) January 15, 2013
InfoTrends has completed a new study titled Is Inkjet Printing Technology Ready to Transform the Office Printing Environment? This study quantifies the opportunity for inkjet technology in the office environment, and provides recommendations of prioritized product features to support product planning for office-focused business inkjet devices.
Despite recent advances in office inkjet technology, laser devices continue to dominate office environments worldwide. In fact, InfoTrends estimates that approximately 73% of print devices in the office in 2011 were laser-based (globally) compared to 27% for inkjet. The prevailing sentiment among many in the industry is that users believe laser devices are most appropriate for office use whereas inkjet technology is best suited to the home and small business environment. While InfoTrends sees a bright future for business inkjet in the office environment, this is largely dependent on vendors identifying and addressing the most important market needs. To fully capitalize on the expected growth of the business inkjet market, vendors will need to ensure their product development efforts, and subsequent sales and marketing execution, resonate with business customers around the world.
As part of this study, InfoTrends surveyed approximately 50 existing business inkjet customers in 15 countries (a total of 750 respondents) and approximately 100 non-business inkjet customers in the same 15 countries (1,500 respondents). Spanning a range of mature/advanced markets and emerging/high-growth markets, the countries consisted of Brazil, China, the Czech Republic, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, Singapore, South Korea, the United Kingdom, and the United States.
The business inkjet users were surveyed on their experiences with their business inkjet products, while the non-business inkjet customers were tested for their unprompted acceptance of using inkjet technology in the office. Additionally, the non-inkjet customers were introduced to the latest business inkjet technology through video and tested on the idea of using inkjet technology after this education to see if perceptions/acceptance levels had changed.The results have enabled InfoTrends to make a number of clear recommendations on the product features and functionality that business inkjet vendors should prioritize.
Is Inkjet Printing Technology Ready to Transform the Office Printing Environment? provides critical features and functionality required for inkjet product acceptance in mainstream SMB/SME (small and medium business/enterprise) and enterprise workgroup printing across each major geographic region. It also sizes and forecasts the market opportunity for inkjet technology in the office by region (i.e., Asia Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, Western Europe). In addition, the report provides an analysis of the differences in attitudes towards ink-based marking technology among high-growth markets, advanced markets, and/or geographic regions.
For more information, please visit our online store or contact Scott Phinney at +1 781 616 2123 or scott.phinney(at)infotrends(dot)com.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna.omalley(at)infotrends(dot)com.