Bohemia, NY (PRWEB) January 21, 2013
On January 21, online marketing company fishbat responds to the ever evolving Google. Earlier in 2012, Google released their Panda and Penguin updates, algorithm changes that dramatically affected the Internet and sent many urls crashing to their demise. fishbat Inc., which was voted Best Social Media Agency of Long Island for 2013, has survived the Google algorithm changes and remains relevant to the search engine.
According to Simon Penson of SEO Moz, “Google is really trying to clear up the link graph and with it valueless links so that it can clearly understand relevance and associations again.”
“Put simply Google wants to better map the associations between content so it can deliver what it believes will be a more personalized and effective result,” comments Penson. “The nirvana for the engineers working on the project is to map the associations between types of content with an understanding of the intent of the user when typing in a query.”
Finishing its second year of business, online marketing firm fishbat Inc. has been unaffected by the Google algorithm changes and has become the leading social media industry of Long Island, winning the Best Social Media Agency Award of Long Island’s Best hosted by Bethpage Federal Credit Union.
“fishbat offers an array of services that goes unmatched by most other agencies,” comments owner, founder and CEO Clay Darrohn. “For us to survive the impending changes from Google and escalate as high as we have on their search engine says a lot.”
Penson comments on the search engine saying it is “a long way from a purely semantic engine and Google may never get to that point. The important thing is that they are certainly motivated to make much more of relevance to diversify search results.”
He continues, “Real marketing is not about links. It’s about connecting your brand or business to people with similar interests and beliefs. Links are simply a mechanism that drives Google visibility to get you in front of more of those people more often.”
“fishbat is finishing out its second year at a higher level than we would have ever imagined,” comments Darrohn. “We look forward to our third year of business and the challenge of any further Google updates. 2013 is the year of the fishbat.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.