RESOLVE: The National Infertility Association Announces Cause Marketing Partnership with Univfy

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RESOLVE a 2013 cause marketing partnership with Univfy, who will donate 5 percent of the proceeds from online consumer sales of its Univfy PreIVF and Univfy PredictIVF testing products to support RESOLVE’s mission of improving the lives of people living with infertility.

RESOLVE improves the lives of women and men living with infertility.

RESOLVE: The National Infertility Association announces a 2013 cause marketing partnership with Univfy, developer of online fertility prediction tests for women considering in vitro fertilization (IVF) that provide a personalized prognosis for treatment success. Under the agreement with RESOLVE, Univfy will donate 5 percent of the proceeds from online consumer sales* of its Univfy PreIVF and Univfy PredictIVF testing products to support RESOLVE’s mission of improving the lives of people living with infertility.

“RESOLVE supports women and men with infertility by providing them a community, connecting them with others who can help, empowering them to find resolution, and giving voice to their demands for access to all family building options,” said Barbara Collura, RESOLVE’s President/CEO. “We are delighted to launch RESOLVE’s cause marketing program and applaud Univfy and its leadership for its forward-thinking actions in being the first to have this type of arrangement with RESOLVE.”

“RESOLVE’s work provides a much-needed voice and valuable support to millions of Americans who are struggling with infertility,” said Mylene Yao, M.D., co-founder and CEO of Univfy. “We are very pleased to partner with this dynamic organization to support their mission through education and advocacy.”

“Many top health related non-profits have garnered incredible success with cause marketing arrangements, in not only bringing awareness to their cause, but by raising much needed funds to further their mission,” continued Collura. “RESOLVE is excited to enter into its first cause marketing partnership, and we anticipate other partners following Univfy’s lead in supporting the infertility community.”

One in eight U.S. couples of childbearing age is diagnosed with infertility. For more information, please visit http://www.resolve.org.

About RESOLVE: The National Infertility Association: Established in 1974, RESOLVE: The National Infertility Association is a non-profit organization with the only established, nationwide network mandated to promote reproductive health and to ensure equal access to all family building options for men and women experiencing infertility or other reproductive disorders. One in eight U.S. couples of childbearing age is diagnosed with infertility. RESOLVE addresses this public health issue by providing community to these women and men, connecting them with others who can help, empowering them to find resolution and giving voice to their demands for access to all family building options. For more information, visit http://www.RESOLVE.org.

About Univfy Inc.: Los Altos, Calif.-based Univfy Inc. is a privately-held company specializing in the development and integration of powerful statistics and computation with an innovative web platform to bring evidence-based, personalized, predictive medicine to fertility patients and their health care providers. The company was founded in 2009 by former Stanford University faculty Mylene Yao, M,D, and Stanford University professor Wing Wong, Ph.D. For more information, visit http://www.univfy.com.

*See Univfy website and Facebook page for complete details. Tests sold to residents of Alabama, Illinois, Maine, Massachusetts and Mississippi are not eligible for this program. Univfy will make a minimum contribution of $1,000 to RESOLVE regardless of the ultimate sales amount. This cause-related marketing campaign is effective January 2, 2013 to April 30, 2013. Univfy will donate approximately 5% of the sale price (not including sales tax or shipping costs) from online consumer sales of its Univfy PreIVF and Univfy PredictIVF fertility prediction tests. There may be special promotional offers being initiated or ended, any time with no notification, during the effective period of this campaign. RESOLVE, Inc. is located at 1760 Old Meadow Road, Suite 500, McLean, VA 22102-4306.

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Andy Schwarz
RESOLVE: The National Infertility Association
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