Jeremy Radisich Named Executive Vice President of MarketCast

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Will Oversee MarketCast’s Filmed Entertainment Practice

Jeremy Radisich has been named Executive Vice President of MarketCast, effective immediately, it was announced today by MarketCast CEO Henry Shapiro. Radisich will oversee MarketCast’s filmed entertainment practice, with primary responsibility for the Company’s main motion picture studio relationships.

Radisich has been central to the establishment of MarketCast’s preeminent position among entertainment marketing research firms. He has been a primary contact for studio marketers, researchers and creative executives for hundreds of theatrical and home entertainment releases, with particular expertise in the development of marketing strategy for franchises in the comic-book, family-animated, and action/adventure genres.

“Jeremy not only has an incredible wealth of knowledge and experience, he is incredibly passionate about helping entertainment marketers identify and exploit opportunity through rigorous research and inspired analysis,” said Shapiro. “Importantly, Jeremy is not just an effective and trusted advisor to his clients, he is a tremendous leader within the company as well, and has built a seasoned team of consultants, analysts and writers who are second to none in the industry.”

Radisich added: “Over the years I’ve been fortunate to have learned from the best researchers and marketers in our industry, in terms of both the mentors I’ve had here at MarketCast and the clients with whom we collaborate. The team that I work with is unparalleled in their talents and smarts, and I couldn’t be more excited about seizing the opportunities—and rising to meet the challenges—that lie ahead for us in the new year.”

Radisich joined MarketCast in 1999 after receiving his Masters degree in English Literature from University of California at San Diego. He has worked in many capacities within MarketCast, most recently as Managing Director, a position he has held since 2008.

About MarketCast

Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services for the global entertainment industry. Through a variety of consulting services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies, from early concept exploration through ancillary distribution windows. Products and services are available throughout the major release territories in the Americas, Europe and Asia, as well as emerging markets, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of ad-hoc, custom offerings including brand/franchise studies, title tests, post-release studies, and attitudes and usage studies. In June 2012, MarketCast was acquired by Shamrock Capital Growth Fund III, a private equity fund focused exclusively on media, entertainment and communication investments and managed by Shamrock Capital Advisors.

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Jonathan Bing
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