Oakville, ON and Charlottetown, PE (PRWEB) January 17, 2013
Liquid Nutrition announced today that they are using ScreenScape to create a franchise TV network, called Liquid TV. Liquid TV will serve to promote new products, convey the value of functional beverages, health and wellness; and share the spirit of community with Liquid Nutrition customers.
“Engaging Liquid Nutrition customers with professional, high quality, branded content aligns with our strategy to enhance the in-store experience and strengthen brand awareness,” stated Glenn Young, President and CEO of Liquid Nutrition Group Inc. “ScreenScape's innovative place-based media platform enables us to centrally create and distribute content to all of our locations and also gives our local franchisees the opportunity to create promotions and community messages based on the specific interests of their local customers."
ScreenScape is an online service for engaging audiences in the real world through the use of digital displays. It was named by Deloitte as one of the top ten companies to watch in Canada for 2011. Using web-based software, ScreenScape has made it easier for retail marketers to share digital content, such as video and social media, with customers as they visit a retail store. As members of an online community, ScreenScape customers also use the technology to collaborate with one another to share content and cross-promote their products and services. ScreenScape markets their solution as a more cost-effective, more targeted alternative to conventional forms of mass advertising.
The emergence of the digital economy presents progressive brands with an opportunity to distinguish their products and services and get closer to customers in their target markets. ScreenScape’s ability to collaborate with other businesses through the ScreenScape Community is a key value-add many ScreenScape members enjoy. Every ScreenScape member’s screen is a potential destination for branded content of another ScreenScape member.
“We are thrilled to welcome Liquid Nutrition, their incredible team of celebrity athletes and distinguished business partners to the ScreenScape Community,” commented Kevin Dwyer, President and CSO of ScreenScape Networks Inc. “Given Glenn's extensive media background and specific industry knowledge of emerging technologies his endorsement and selection of ScreenScape reinforces the value of our community-based approach to this industry. Liquid Nutrition is joining dozens of other ScreenScape powered networks, including many that cater specifically to those with an active lifestyle.
We look forward to working closely with the Liquid Nutrition team and getting them operational in each of their locations around the globe.”