New Tool Helps Companies Determine Direct Response Television Potential

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Script to Screen is pleased to announce a new tool for companies considering the addition of an infomercial to their advertising scheme.

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The S.P.E.A.R. Matrix provides businesses with the necessary information to accurately evaluate whether Direct Response Television (DRTV) is a viable marketing solution. Through careful assessment of the variables that go into DRTV advertising, as well as the merits of the product or service, businesses can make more educated decisions regarding their advertising dollars.

The S.P.E.A.R. Matrix has been developed by Script to Screen as a planning and evaluation tool to assist their clients in making the best decisions for their advertising budget. The Matrix is designed to maximize success and minimize failure for clients from a wide range of industries. The tool allows companies to carefully review a product or service to determine whether DRTV is the best marketing approach for that specific product or company.

S.P.E.A.R. stands for Strategy, Planning, Execution and Analysis Recommendation, which offers a comprehensive business plan from the original campaign concept all the way to the introduction of a new product line. The plan is based on more than 25 years of experience that has shown the team at Script to Screen the importance of properly vetting the value of a product or service prior to marketing it to the general public through DRTV advertising.

The S.P.E.A.R. Matrix was created to provide the necessary building blocks for a successful marketing plan. The series of questions asked in the Matrix moves a business from a product-oriented plan to a marketing-oriented plan, which greatly increases a company’s odds for success. Although the questionnaire is relatively short, responses ensure a full understanding of the merits of the product prior to moving it to the DRTV advertising realm. The questionnaire was designed using the wealth of experience collected on effective advertising techniques by Script to Screen, the leader in infomercial production.

Over the past 25 years, Script to Screen has produced some of the most successful infomercials for industries like health and fitness, beauty, education and housewares. The company has produced over 600 DRTV advertisements, both in long and short form. The company is now bringing its knowledge and experience to the S.P.E.A.R. Matrix, to help other companies achieve success through DRTV marketing. Script to Screen is offering this new service to business owners in all industries, because the company believes that individual success in the DRTV advertising arena only serves to make the industry stronger.

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Mary Carson
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