Launch of 'Beauty Box NY' Raises the Glamour Level

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Jan. 22nd Opening of the Monthly Pop-up Shop Press Event to Feature Celebrity Stylists, Lash Bar & Pony Bar

The Beauty Box NY is a fun, easy way to get a quick dose of beauty and celeb styling tips in one small package

The 'Beauty Box NY,' a tiny pop-up shop catering to beauty-lovers, will launch on January 22nd, from 7pm - 10pm, at 252 Mott St. in NoLita. The launch will cater to beauty editors, writers and bloggers who will receive a one-stop shop of beauty for the evening as well as celeb stylists quotes. Future Beauty Box NY events will cater to the public.

"The Beauty Box NY is a fun, easy way to get a quick dose of beauty and celeb styling tips in one small package," said La Voila Beauty CEO Maria Velissaris.

The launch of the monthly pop-up will feature a La Voila Lash Bar, the Pulleez Pony Bar and handbags by Sienna Ray. The Pony Bar will be staffed by La Voila's Emmy-winning stylist Jovan Vitagliano.

Jovan is the artist behind Hollywood’s most glamorous faces including Heidi Klum, Jennifer Lawrence, Olivia Wilde, Christina Hendricks, Tina Fey, and Liv Tyler. Her work also appears in major magazines and on the big and small screen including The Adjustment Bureau, Gossip Girl, First Wives Club, Entertainment Tonight, SNL, The Today Show and Royal Pains.

La Voila is a luxury beauty company that sends celebrity hairstylists, makeup, and nail artists to service elite New York City clientele. La Voila's stylists are industry leaders from the music, fashion and film worlds and have worked with A- list celebrities. They have been featured in top fashion magazines: Vogue, Elle, Harper’s Bazaar, People, InStyle and coveted for events such as the Emmys, Grammys, ESPYs, Tonys and Mercedes-Benz Fashion Week and The Pulleez Pony Bar at Henri Bendel.

Pulleez International is the the coveted hair accessory from NY Fashion Week. Launched in 2012 it is the featured ponytail holder at Henri Bendel NY, the Fontainebleau Miami and on They are beloved by women seeking a beautiful, functional alternative to traditional elastics.

For press appointments to the Beauty Box NY launch please email concierge(at)lavoilabeauty(dot)com. General press inquiries for La Voila Beauty or Pulleez Ponytail Holders please contact Haute House PR at contact above.

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Jordan Landes-Brenman & Kelly Kepner
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