We’ve put our focus on introducing highly innovative and flexible products that deliver out-of-the-box integrations and capabilities, DSouza added.
San Mateo, CA (PRWEB) January 16, 2013
SearchForce, a leading provider of performance-based technology for managing search and social media campaigns, announced that current company President Dhiren DSouza will be taking over as the company’s Chief Executive Officer effective immediately.
Pete Stevenson, a member of SearchForce’s Board of Directors said, “As one of the company’s principal co-founders, Dhiren has made a significant contribution to every facet of our company over the past eight years.”
“With SearchForce offering a highly sophisticated technology platform and an unrivaled flagship product offering encompassing automated real-time campaign development and optimization, Dhiren’s leadership, deep industry experience, and product knowledge is extremely valuable to the advertiser as we focus on our sales and distribution strategies for 2013 and beyond,” Stevenson added.
DSouza said, “There are currently a significant set of brand advertisers looking to migrate off their existing platforms for reasons that include chronic reporting delays, lack of service attention, a need for excessive customizations, and just a plain lack of product flexibility for supporting specific vertical needs.”
“We’ve put our focus on introducing highly innovative and flexible products that deliver out-of-the-box integrations and capabilities,” DSouza added. “This minimizes any disruption to existing marketing programs and infrastructure, effectively addressing the need for specialized software with a low cost to switch.”
With a deep background in statistical inference and machine learning, DSouza’s experience includes co-developing a financial trading system for IXNET, a Global Crossing company. He has a B.A in Mathematics and Computer Science, an M.S degree in quantitative finance and an M.S degree in computational statistics and machine learning from Rutgers University.
Since 2004, SearchForce has been a pioneer in delivering high performance search marketing tools. The company offers advertisers and agencies one online platform to effectively manage large-scale paid marketing campaigns across Google, Yahoo!, Bing, Facebook and more.
In addition to bid optimization and campaign management, SearchForce offers an integrated cross channel attribution solution for a more accurate view on channel performance and interaction, plus a localized platform that supports multiple languages, time zones and currencies. For more information call 650.235.8777 or visit http://www.searchforce.com