AZATURE Launches New Line of Luxurious Black Diamond Nail Lacquer

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Famed Designer Offers Unique Twist on Fine Jewelry Through Nail Polish

AZATURE Black Diamond Collection

I wanted to come up with a way to make wearing black diamonds accessible to everyone.

AZATURE, the globally renowned fine jewelry designer whose pieces are regularly worn by celebrities and royalty alike, today announced the launch his first full line of nail lacquers aptly named the AZATURE Black Diamond Collection. All of the polishes contain genuine black diamond carefully hand-placed into each individual bottle.

The AZATURE Black Diamond Collection features seven opulent shades: black, red, pink, champagne, blue, green and canary. This collection upholds the same uncompromising commitment to quality, creativity and personal attention the designer brings to his jewelry. He spent two years developing the luxe nail lacquer, which is manufactured by his company in the United States. It is a quality, long lasting polish that offers an unparalleled shine because real diamond is infused into the formula. All polishes in the collection retail for $25.

“The black diamond represents the ultimate in sophistication and luxury and I wanted to come up with a way to make wearing black diamonds accessible to everyone,” says Azature Pogosian, CEO of AZATURE. “I couldn’t be more thrilled about the launch of my nail polish collection. These polishes add instant glamour to any manicure and will make anyone who wears them feel like a queen.”

AZATURE wowed the world last August with the unveiling of a $250,000 nail polish made from 267 carats of black diamond. While the quarter of a million dollar polish was a one-time creation, it inspired the designer to develop a consumer-friendly version in his signature black shade. Upon release, it quickly became a favorite amongst celebrity manicurists and Hollywood stars including Jennifer Lopez, Britney Spears and Kelly Osbourne. Persistent interest in the diamond-infused polish inspired the jewelry designer to develop a full line.

The AZATURE Black Diamond Collection is available for purchase online at and, and in-store at Fred Segal/Ron Robinson and select Kitson locations in Los Angeles. The polishes can be purchased internationally at Selfridges in London, Bevilles in Australia, Harvey Nichols in Saudi Arabia and Ron Herman in Japan. For additional information about the AZATURE Black Diamond Collection please visit


AZATURE, widely known as the black diamond king, honors his family history by creating superbly crafted jewelry with fine attention to detail. His twist on uber-luxury sustains the AZATURE commitment to excellence, updating it with a modern sensibility while still keeping it outrageously chic. All AZATURE black diamond pieces are crafted from hand-selected jewels, displaying an uncompromising commitment to quality, creativity and personal attention. AZATURE can be found in Dover Street Market – London, and globally through the AZATURE white-glove atelier service.

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Jackie Feldman
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