SuperME Signs with Diverse Marketing, the Leading Distributor in the toy and Gift Industry

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SuperME, the new line of fun and functional bags for kids signs with Dallas-based Diverse Marketing, leaders in the toy and gift industry sales.

I see this as the next must-have back-to-school brand. Steve Starobinsky, Marketing Director - New Business Development,Diverse Marketing

SuperME, the new line of fun and functional bags for kids signs with Dallas-based Diverse Marketing, leaders in the toy and gift industry sales.

SuperME is represented by Diverse’s specialty toy division, which boasts over 20 sales reps covering 34 states. In addition, SuperME is exhibiting their preschool backpacks and kids messenger bags in Diverse showrooms in Atlanta, Dallas, Chicago and Minneapolis.

“I see this as the next must-have back-to-school brand”, commented Steve Starobinsky, Marketing Director, New Business Development, Diverse Marketing.

SuperME has four product categories:

Cape backpacks (MSRP $45)— The superhero cape backpack combines sleek, stylish backpack and fun superhero cape that comes complete with a coordinating superhero eye mask. The superhero cape is stored in a hidden zipper pocket when not in use. Pulled out, it drapes heroically over the backpack. In either form it is an eye-catching backpack sure to inspire pride in those who are wearing it. Backpacks are sized for preschoolers and young children.

Convertible Messenger-Style Lunch Bags (MSRP $35) – The messenger style lunch bag features a removable strap. The strap transforms into a superhero utility belt and the bag converts into a hand-held satchel style bag. These stylish bags include a shoulder pad for comfort and feature two outside pockets sized to fit standard water bottles, and inside pockets to keep things organized. They are ideally suited for carrying lunch and other daily essentials. Messenger bags are sized to fit preschoolers to tweens.

Utility Pouches (MSRP $20) – Slightly larger than the utility belt from the convertible messenger bag, the utility pouch is a cooler version of a fanny pack. Pouches come with a coordinating superhero mask to complete the transformation from everyday kid to playground superhero. The pouches features two pockets- a zippered pocket at the top and and Velcro pocket in front. The pockets

SuperME patches (MSRP $5)-- The patches, which work with both bag styles, reflect a variety of interests and hobbies.

The both bag styles are available in five color combinations- red/blue/yellow, pink/purple/yellow, black/silver/pink, black/silver/yellow, and yellow/green/orange. SuperME bags and patches are available online at

About SuperME
SuperME is a San Francisco based company created by two Super moms: Daphne Kaufer and Rena Stern. They believe every child is a superhero and that they do not need to wear someone else’s superhero symbol to feel strong and powerful.

The inspiration for SuperME came from their children, who love dressing up and carrying their own bags to school, parks, day trips, and vacations. Their goal for SuperME was to create a line of functional products that are fun to play with and reflected the uniqueness of each child.

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Rena Stern
866-787-3710 801
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Daphne Kaufer
866-787-3710 802
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