DoubleClick Search will benefit our clients because it improves the efficiency and effectiveness of our campaign optimization and reporting processes.
Boulder, CO (PRWEB) January 16, 2013
SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, announced today it has adopted Google’s DoubleClick Search to further improve its clients’ return on investment (ROI) in paid search. DoubleClick Search, an industry-standard campaign management and bid optimization platform, is fully owned by Google, the world’s predominant search engine.
SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire new customers and position brands online. It does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, and local search.
DoubleClick Search allows SmartSearch Marketing pay per click (PPC) experts to easily create, manage, and track client campaigns across multiple search engines. SmartSearch Marketing clients will benefit from the DoubleClick integration and robust technology solution for campaign management, bid management, and reporting.
“DoubleClick Search will benefit our clients because it improves the efficiency and effectiveness of our campaign optimization and reporting processes,” said Patricia Hursh, SmartSearch Marketing chief client officer and founder. “DoubleClick offers more thorough optimization of our clients’ paid search campaigns, allowing us to track every keyword click and integrate this click-level data with our clients’ back-end lead systems. That ensures the maximum profitability for our clients.”
DoubleClick Search is fully Google-supported technology. It’s the industry-standard bid optimization platform, featuring keyword-level management, tracking, optimization, and reporting. In 2011, DoubleClick Search was fully rebuilt by Google for faster, smarter, better search. DoubleClick Search is completely integrated with Google — offering unparalleled workflow efficiencies and performance gains through powerful bid optimization algorithms and seamless interface with Google Adwords and Google Analytics. A recent study by Forrester Research, Inc., found that DoubleClick Search users experience a 195% estimated return on investment during their first three years of use.
About SmartSearch Marketing
SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.
SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:
- Strategic planning
- Search advertising
- Search engine optimization
- Media buying and creative services
- Website usability
- Landing page development
- Conversion improvements
- Marketing analytics
- Local Search
- Content Management
To learn more about SmartSearch Marketing, visit http://www.smartsearchmarketing.com, or visit the SmartSearch Marketing Google Adwords Partner listing.