For businesses, this means that their customers could be influenced by friend’s choices.
(PRWEB UK) 16 January 2013
Facebook has announced a major addition to its social network with the launch of a smart search engine called graph search, which will allow users to conduct natural searches of content shared by their friends.
Graph search is a collective term of information shared between friends connected on a site and has many search experts and businesses debating how it will affect the search market.
Mark Zuckerberg has insisted the addition is not a web search or a direct challenge to Google. However Facebook will be integrating Microsoft’s Bing search engine when the graph search cannot find answers to user’s queries.
Ben Austin, Managing Director at SEO Positive, has responded to the news with interest:
“This announcement by Facebook has many considering what this means for the future of SEO. The Facebook graph search is taking on Google plus and offering users a different kind of search, meaning they’ll be able to search based on their friend’s recommendations and interests. For businesses, this means that their customers could be influenced by friends choices.
“It’s a great and interesting approach to search, but what is concerning is that in twenty years from now, we could see entire lives displayed online. It’ll be interesting to see what this means for privacy.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.