Adulterous behaviour snowballs as snow falls across the UK

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Recent snowfall in the UK has led to hundreds of married people signing up for extra-marital encounters over the past few days, and the upward trend is expected to continue as the weather worsens.The UK’s largest extra-marital dating site, IllicitEncounters.com, first noticed the increase in daily signups last Saturday, when the cold weather and snow initially hit Scotland and the pennines, a trend that continued on Sunday when another flurry of memberships were created by people based in Newcastle and Leeds.

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"With more wild cats expected to be out to play than ever before, this is likely to be one of our busiest weekends of the year."

The UK’s largest extra-marital dating site, IllicitEncounters.com, first noticed the increase in daily signups last Saturday, when the cold weather and snow initially hit Scotland and the pennines, a trend that continued on Sunday when another flurry of memberships were created by people based in Newcastle and Leeds.

Tracking the number of new members since the change in weather, a spokesperson for Illicit Encounters, Vanessa Philips, says, “We've found that there's a strong correlation between where the snow falls and the increase in signups, suggesting many join the site when they are forced to work from home due to being trapped in by the snow. Perhaps their preference is to sign up away from the prying eyes of colleagues, or maybe they look to join to escape family frustrations."

In January 2010 a similar pattern emerged with a record number of signups reported. Many new applicants joined from Hampshire, Berkshire, and West Country, with more than 900 new members joining from Dorset, Devon and Cornwall in just three days.

Philips adds, "As the snow continues to spread across the country and with the blizzards expected to arrive on Friday, we have to prepare for a rise in signups from the South and West. "

This time round we've also noticed an increase in activity on the site and expect much more with Cougar night being held this Sunday. Members are staying on for longer periods than usual and so for the second time in three years we're having to increase our team to manage the extra demand.”

Cougar night is an event organised monthly on the site specifically for ladies looking to attract a younger man.

"With more wild cats expected to be out to play than ever before, this is likely to be one of our busiest weekends of the year."

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