Atlantic Information Services Jan. 28 Webinar Offers Insight on Controlling the Oncoming Wave of Generic Drugs

Share Article

Learn the details of formulary and utilization management strategies plans can use to maximize generics uptake in an upcoming Atlantic Information Services webinar.

With many more generics hitting the market in 2013 — 13 according to one industry estimate — and new essential health benefits standards set to impact plan drug benefits next year, a leading pharmacy benefits consultant and the head of generic strategies for a PBM will detail formulary and utilization management strategies plans can take to maximize generics uptake in “Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes,” a Jan. 28 webinar sponsored by Atlantic Information Services, Inc.

As more blockbuster drugs lose patent exclusivity and generic versions flood the market, health plans are promoting generics as a major cost saver for members that can also result in greater adherence. However, pharmaceutical manufacturers of brand drugs, eager to maintain their market share, are trying to hold off generic competitors through various tactics.

In one hour of expert presentations from F. Randy Vogenberg, R.Ph., Ph.D., a principal at the Institute for Integrated Healthcare, and Howard Wild, R.Ph., vice president, generic strategies, at MedImpact Healthcare Systems, Inc., followed by 30 minutes devoted to individual questions, webinar attendees will gain valuable insights on how to:

  • Identify new drug pipeline shifts and generic opportunities
  • Make plan design changes to increase the generic dispensing rate
  • Pursue utilization management strategies to boost member uptake of generic drugs
  • Monitor the generic drug pipeline to keep abreast of when new generics will launch
  • Mitigate potential negative impacts of copay coupons
  • Use Maximum Allowable Cost (MAC) pricing to help curb the increase in generic drug expenditures as prices rise.

For more details and registration information on “Riding the Generics Wave: How to Control Drug Costs and Improve Outcomes,” visit

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shelly Beaird-Francois
Follow us on
Visit website