Over 40's want romance not commitment say Adults.co.uk

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A survey has revealed that the over 40’s have much more fun courting than younger generations, who are happy to ditch dating in favour of settling into a relationship and moving in.

Mature Dating is thriving

Older People want the Woo without, 'The would you like to move in'

A poll by mature dating site mature.adults.co.uk, aimed at those looking for love in their 40s and 50s, has found that its members prioritise romance and making dates, over moving in or building a life together.

The matchmaking site, adults.co.uk which forms one of several different platforms of its parent site, asked members to prioritise what they are looking for from an online dating experience. Dinner, dating and enjoying each other’s company was rated top by 42% of members. Settling into a long-term committed relationship came a distant second with 21% of votes. Establishing an occasional travel companion was the main objective of 18% of members. Moving in at some time in the future came way down the list at 14% and having children together took a meagre 5%.

It goes against the common assumption that online dating is about finding a soul mate to settle down with. Other recent studies on the habits of younger online daters showed that long-term commitment and moving in together was the main priority.

More mature romance seekers seem to prioritise on companionship and the fun of dating. Paul King, founder of the group of dating websites adults.co.uk said: “A lot of the fun of ‘courting’ has disappeared with modern dating. Younger people seem to want to find The One, pin them down and settle. That’s missing out on the fun of getting to know someone. Members of mature site within adults.co.uk have reached a certain stage of life when they have experienced love before. They may have been married, maybe they have kids. They are probably over the age of 40 or much older. They want to find love but they aren’t desperate to change their whole lives.”

The survey also asked members what activities they would choose to do with a new date and with an established partner. Going to dinner was the favourite for both an established partner and for a new date. A weekend away was the second favourite activity for an established partner, and going to the theatre came second favourite as an activity with a new date. Watching DVDs or going shopping together each scored less than 5% of votes. A similar study on the dating lives of under-30s found that watching movies and relaxing together was one of the top five activities they’d choose to do with a new love, proving that mature daters want much more activity from their dating life.

Siobhan, 55, joined mature.adults.co.uk as part of her New Year pledge to try something new. “When you’ve already experienced the circus of marriage and kids, domesticity is the last thing you’re looking for. I want someone to enjoy days and evenings out with. I enjoy preparing for a special date. I’d prefer to spend my time researching activities we can do together, rather than arguing about the remote control and what we’re having for tea.”

Mature.adults.co.uk is one of several different platforms of the umbrella site adults.co.uk.
Adults.co.uk has over 1.5mln members and enables members to choose which platform they want to join from Mature adults, divorced adults, single parent adults, cuddly adults (size 14 plus), naughty adults, Christian adults or the more generic single adults.

For more information, please e-mail: sites(at)adults(dot)co(dot)uk

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Paul King
New Domains Ltd
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