Audiences gain VIP access to Leading TV and Film Designers at Get This

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Content, Curation, Commerce converge at GetThis.TV Costume Designer Mandi Line of Pretty Little Liars; Costume Designer Jill Ohanneson of Revenge; Architectural/Production Designer Kim Lewis of Extreme Makeover: Home Edition; Fashion Forecaster Holly Danna

Get This: Shopping has never been so entertaining

Get This: Shopping has never been so entertaining

Get★This, a new website and upcoming mobile platform, is taking three of 2013’s hottest online trends – content, curation, and discovery to the world of entertainment-based shopping. Get★This creates a seamless shopping and content experience unlike any other digital commerce offering.

Content: Currently, sites provide compelling editorial around style and entertainment and separate ecommerce sites that sell fashion to consumers. Get★This converges commerce and content. New content is delivered by the company’s first four Style Ambassadors including Costume Designers from some of TV’s hottest shows, including Revenge and Pretty Little Liars The site also features the former Production / Architectural Designer from Extreme Makeover: Home Edition. These ambassadors provide consumers with Q&A’s, professional tips, in a one-of-a-kind integrated digital commerce platform.

Introducing – the leading TV and Film Style Ambassadors.
Full details about the Get★This Style Ambassadors can be found at Get★This
Mandi Line – Costume Designer – Pretty Little Liars, etc.
Jill Ohanneson – Costume Designer – Revenge, etc.
Kim Lewis – Architectural / Production Designer – Extreme Makeover: Home Edition, etc.
Holly Danna – Fashion Forecaster / Style Curator

Seamless Experience: Get★This provides a seamless integration of content and commerce. Consumers are able to shop by product category and discover articles, interviews and style trends, while simultaneously adding featured items into the shopping bag. Visitors finalize details including color and size during checkout, without being taken away from content or onto another site. Patented, personalized tools save the users preferences for ease of shopping.

Curation: Curated websites achieved significant growth last year; however, many of these sites rely on amateur curation. Get★This is leading the way in a more sophisticated model of expert curation. New brands, product categories, and shoppable live entertainment options will be added regularly based on audience feedback.

Discovery: Today’s online retail sites are designed for search vs. discovery. Most sites cater to users searching for a specific type of product. By combining commerce, entertainment, and editorial, Get★This allows audiences to enjoy the benefits of “Lifestyle Shopping.”

What’s Next
In the coming weeks, eight additional Style Ambassadors will be announced to provide an enhanced content experience. The Ambassadors will continually provide industry tips and perspective only afforded, in the past, to celebrities and elite clientele.

Get★This is also preparing to release their revolutionary mobile platform in early spring 2013 that will include added features and real-time shopping functionality. The mobile platform will allow audiences to shop their favorite entertainment via 2nd screen, as well as syndicating Get★This experience into network 2nd screen environments. The mobile platform will enable audiences to seamlessly shop their favorite entertainment, receive style tips, and gain unique access – all while connecting audiences to the brands and styles they love.

About Get★This:
Based in Los Angeles, CA, Get★This:is an evolutionary digital platform and viewer experience that shop-enables entertainment. Combining both editorial and curated e-commerce marketplace, Get★This connects audiences with entertainment and the fashion & lifestyle brands they love.

Audiences can shop the styles from their favorite TV shows, films, and live events. Find curated, hard-to-find items, discover tips and trends from top costumer designers, stylists, and much more. Get★This curates a range of items related to and featured in entertainment, from fashion and accessories to home design, consumer electronics and more. Get★This provides additional ways for audiences to engage, discover and buy, both aspirational and affordable products. Get★This makes entertainment “shoppable"”

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Heather Tweedy
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