Renowned Weight Loss Program, bistroMD, Launches New Online Platform and Motivational Social Campaign

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Introducing MybistroMD.com, with customized profile coupled with real-life success stories and social media goal-setting incentives.

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“Determination drives success, but results are what fuel it.” So is the mantra of celebrated weight loss pioneer and bariatric physician, Caroline J. Cederquist, M.D., one of America's foremost metabolism experts. Along with her husband Ed Cederquist, bistroMD CEO and chief foodie, and her ground-breaking metabolism-correcting program, bistroMD, Dr. Cederquist is turning her countless patient success stories into motivation for millions of others.

BistroMD has launched its newest platform http://www.MybistroMD.com. Featuring a new and improved user-friendly interface, the site’s new technology allows bistroMD members to customize the program to their specific likes and dislikes, based on specific ingredients used in each entrée. The personalized site also includes a vast health library based on Dr. Cederquist’s research and patient case studies, with a live chat feature which allows members to chat in real time with bistroMD’s registered dietitians and customer service.

Accompanying mybistromd.com is a totally redesigned http://www.bistroMD.com. The fresh main site focuses on the success stories of Dr. Cederquist’s patients, whose incredible feats of weight loss under her care inspire individuals to make similar healthy lifestyle choices. Headlining stories of ordinary people—not paid actors, models or photoshopped spokespeople—who achieved extraordinary accomplishments, it’s designed to encourage and provide support for others to do the same.

Images visitors see on bistroMD’s redesigned website are not photo-shopped models or food-styled meals,” said Ed Cederquist, CEO and co-founder of bistroMD. “They are the real thing and sharing our members' stories demonstrates our pride in their amazing accomplishments.”

The new format will be succeeded with the imminent launch of the brand’s social media campaign, “What are you eating for?” The campaign invites fans to share their goals and aspirations of overall living – from being able to play with their grandchildren to climbing Mount Kilimanjaro – for a chance to experience bistroMD’s program and gain access to its experts for weight loss guidance.

As the only physician-designed, home-delivery weight loss program on the market, bistroMD is a manifestation of Dr. Cederquist’s life work, representing all that she has learned in her 20 plus years of clinical practice. As a family-owned business, ongoing connection with their members and continued investment in their success are integral components of the bistroMD business model, especially as the company continues to expand.

“Our members are 100% dedicated to making a change, and we enjoy nothing more than witnessing and fostering their achievements,” said Mr. Cederquist. “BistroMD is designed from the very real life struggles and successes of our members’ experience with weight loss. We are committed to helping them live healthier, more fulfilling lives.”

With the “convenience-centric” working professional in mind, bistroMD delivers fresher than fresh frozen and delectable entrees right to one’s door. The careful preparation of every entree that the bistroMD chefs create, paired with an individualized and ongoing consultation with one of bistroMD’s Registered Dietitians, is a winning combination in achieving safe, successful, and educated weight loss without feeling deprived of great tasting food.

Readers who would like to learn more about bistroMD and the benefits it offers are invited to visit http://www.bistroMD.com.

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EDITOR’S NOTE: For more information or to arrange an interview, please contact Pamela Wadler or Nancy Trent at (212) 966-0024 or pam(at)trentandcompany(dot)com

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Pamela Wadler
trentandcompany.com
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