Celltick and Warid Telecom Partner to Launch Home Screen Marketing Services in Uganda

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Celltick signs partnership with Warid Telecom in Uganda for service. Warid MobiAds managed and executed by Celltick with patented LiveScreen platform.

“Our objective is to deliver high-value, easy-to-access services that will enhance our brand image and provide real and substantial benefits to our consumers," explains Shailendra Naidu, CCO of Warid Telecom

Celltick, the global leader in mobile initiated commerce, signed a partnership with Warid Telecom in Uganda. The service is named Warid MobiAds and will be completely managed by Celltick and executed using its patented LiveScreen platform.

Celltick will implement a service that caters to Warid’s consumers through an interactive and engaging mobile medium, which will allow them to easily discover a large variety of services in a user-friendly manner. The service will deliver location-based information and will allow Warid Telecom to reach its consumers in a cost effective, non-intrusive and friendly manner.

“We are very happy to partner with Warid Telecom,” says Ronen Daniel, CEO of Celltick. “Africa is a strategic geography for us, and we believe this partnership will set the standard for new innovative consumer-oriented services in the market. We are confident that we will enable Warid consumers to easily access much-desired, beneficial information and services. We have proven repeatedly that we can make mobile marketing work successfully in growth markets and have established ourselves as a leader not only in being able to reach the consumer but also in monetizing it while providing value to the consumer.”

Celltick will provide a wide variety of services on Warid MobiAds, including coupons that provide economic value to the consumer, content and service discovery, as well as advertising-subsidized services. The service will focus on two major content themes: local commerce and high-value infotainment. As part of local commerce, Warid and Celltick will deliver exclusive benefits to consumers, in the form of free coupons across three major areas: Food, Fuel and Fun. As part of the infotainment, the service will provide essential information on the topics of m-health and m-education.

“We chose to implement Celltick’s LiveScreen service to leverage Celltick’s experience and expertise in creating a service that delivers value to the consumer while ensuring monetization for the operator. Its proven media management capabilities and success in managing mobile marketing services in fast growth markets will aid us in differentiating ourselves with the end consumer,” explains Shailendra Naidu, CCO of Warid Telecom. “Our objective is to deliver high-value, easy-to-access services that will enhance our brand image and provide real and substantial benefits to our consumers.”

At a time when advertisers are looking for new channels to reach consumers in the fast-growing African mobile market, Celltick’s service will provide a convenient and powerful medium for brands/clients and advertisers.

About Warid Telecom – http://www.warid.co.ug
Warid Telecom Uganda is an Integrated Telecom Operator which covers majority of the Uganda’s population providing voice, data – both fixed and mobile using 3G/EDGE technologies, info-entertainment services and mobile money. Warid Telecom’s vision is to become the leading national communications provider with a strong international presence. Warid Telecom’s goal is to provide an unequalled level and variety of communications services that add value to the lives of all Ugandans. Warid’s IP backbone network provides a state-of-the-art broadband and fixed line network to meet the business needs of individuals, SMEs and large scale corporates.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently targets hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

Press Contacts:
Ray Clague
Public Relations Manager - Scanad Uganda
Mobile: +256 705 366 602 / Land Line: +256 414 341886/890
Email: ray(dot)clague(at)scanad(dot)co(dot)ug

Jaime Tero/Esther Burciaga
onechocolate communications for Celltick
(415) 989-9803

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Ramgopal Vidyanand
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Jaime Tero/Esther Burciaga
onechocolate communications for Celltick
(415) 989-9803
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