New York, NY (PRWEB) January 16, 2013
Ajax Union, available online at http://www.AjaxUnion.com, recently published an eBook for companies looking to increase their website traffic and sales. "Optimizing Your eCommerce Site: Twelve Tips To Improve Your Conversion Rate Online takes the guesswork out of the world of ecommerce by outlining the best practices for companies looking to double or triple conversion rates with twelve easy steps.
“Companies often come to us baffled as to why they’re getting hundreds of visitors to their sites but only a dozen or so sales. They simply don’t understand the art of conversion. Ajax Union decided it was time to publish an eBook explaining the navigation of eCommerce in layman’s terms. It truly is the only way to see profit increases,” said Ajax Union Pay-Per-Click Specialist and Account Manager Megan Fix.
Online marketing companies know online shopping is an area that has exploded during the last decade. Web browsing and purchasing has taken over and companies have taken notice. Today, it is not uncommon for online sales to be the driving force behind a company’s bottom line profit. So, remaining in the dark about eCommerce and online conversion practices is not an option for running a successful business. A successful company’s website must sell unique products, offer pictures and text, and know how to guide a visitor from browsing options to the purchasing page. Ajax Union’s eBook directly addresses these issues and offers guidance.
"Optimizing Your eCommerce Site: Twelve Tips to Improve Your Conversion Rate Online" serves as a tutorial for beginner to intermediate levels of eCommerce business owners. The online marketing eBook covers the four types of pages an ecommerce site should contain in great detail. These include the home page, category pages, product pages, and checkout pages. Each type of page is explained and tips to get the most from the pages are offered. For business owners that excel at creating products, but are looking to give their eCommerce page a boost, Ajax Union’s eBook is an excellent guide to getting started with online sales.
To learn more about Ajax Union and techniques for optimizing and marketing an eCommerce site, call 1-800-594-0444 for a free consultation. Visit the Ajax Union website to download the free eBook "Optimizing Your eCommerce Site: Twelve Tips To Improve Your Conversion Rate Online." Follow Ajax Union on Twitter and like the company’s Facebook page to stay up-to-date on new eBook releases and online marketing services.