With its unique ability to auto-detect if an application is already installed, mURL.cc helps developers and marketeres drive traffic directly to their mobile apps and in-app content.
PLEASANTON, CALIF. (PRWEB) January 22, 2013
Agile Fusion™, a leading international mobile software development company, today announced the availability of mURL.cc, a free deep-linking SDK (software development kit) for Android, iOS and Mobile Web developers. The new mURL.cc SDK allows developers to create mobile deep links that automatically detect if their application is installed on a mobile device, then launch the app and take users directly to the shared content. The result is a much improved end-user experience which, in turn, helps drive traffic to the app and in-app content. Additional information is available at http://www.murl.cc.
The global increase in mobile device penetration has estimates projecting that, by 2015, there will be over 788 million mobile-only Internet users, with apps becoming more prominent than browsers when accessing online content. This growth will make it even more challenging for developers to build their user base and ensure repeat usage of their app in an already crowded marketplace.
“Mobile developers have invested heavily in building applications with optimal user experience and marketing those apps to encourage download and continued use,” stated Alexey Krasnoriadtsev, Agile Fusion Founder and CEO. “With our mURL.cc SDK and its unique ability to auto-detect if an application is already installed on a device, developers now have an intelligent mobile deep linking solution that helps maximize return on mobile marketing investments.”
Agile Fusion’s new mURL.cc deep linking solution helps developers and marketers drive user engagement and optimize the ROI of their mobile apps by driving traffic directly to their application and in-app content. A mURL.cc generated link automatically detects if an application is installed on a user’s device, then launches the app and displays the intended content. This creates a richer, end-user experience which, in turn, helps drive traffic to the app and in-app content. If the app is not installed, mURL.cc launches a browser with a web link that redirects the user to the application’s website and displays the same content.
Mobile deep links created with the mURL.cc SDK also introduce a vast array of promotional and marketing opportunities for developers when sharing content within their application. When a user taps a mobile deep link created with the mURL.cc SDK in search engines like Google, social media sites like Twitter or Facebook, email campaigns, or websites, mURL.cc deep links get users to their preferred destination quickly and effortlessly, significantly improving the success of any digital marketing or ecommerce campaign.
Analysts predict mobile application development projects targeting smartphones and tablets will significantly outnumber native PC projects in the coming years. Utilizing the mURL.cc SDK is the intelligent choice for mobile developers wanting to optimize discoverability, end-user engagement and continued use of their applications.
Agile Fusion’s mURL.cc SDK makes it easy for mobile developers and marketers to create deep links that help drive traffic to in-app content, promote in-app purchasing and increase conversion rates. For additional information on mURL.cc, visit http://www.murl.cc.
About Agile Fusion
Founded in 2006, Agile Fusion Corporation is an IT services and consulting firm that enables organizations to transform their business and gain competitive advantage with innovative mobile solutions. Experts in multi-platform development, the company provides architectural, design and engineering services for mobile applications that run on all industry-leading handheld devices. Agile Fusion is privately owned with headquarters in the San Francisco Bay area, and development centers in St Petersburg, Russia. For more information, go to http://www.agilefusion.com or call +1 (855) 771-7141 (toll free).